Acquia Campaign Studio - Campaign Factory

Managing marketing across multiple sub-brands or franchises is a balancing act. You need consistency and control at the top, but your individual brands need the freedom to do their own thing. This Acquia Product Explainer introduces Acquia Campaign Factory, the add-on built to strike exactly that balance.

Have a few sub-brands or franchises under your organization's umbrella? Campaign Factory helps you keep tabs on downstream sub-brand Campaign Studio instances from the highest level—giving central marketing teams the oversight they need without micromanaging every detail. From a single vantage point, you gain visibility into what's happening across your entire portfolio of brands.

The real power lies in governance done right. You can set security, templates, and governance rules at the Campaign Factory level, ensuring brand compliance across all downstream instances. The result is consistency where it matters—but crucially, without removing individual sub-brand autonomy. Each brand still has the room to create campaigns that fit its unique audience, all within the guardrails you define.

It's centralized control and local flexibility, working together—exactly what multi-brand organizations need to scale marketing with confidence.

Watch the full explainer to see Campaign Factory in action, then explore related videos like Acquia Campaign Studio, Acquia DAM, and the Phase2 and Velir customer spotlights.