B2B Trends for Marketing Innovators

Procrastibaking, Husky football, and CMOs who smoke meat—this is not your average marketing conversation. In Episode 2 of the Open Sauce Podcast, host Tom Bianchi sits down for a candid, wide-ranging chat that's as entertaining as it is insightful, exploring what it really takes to stand out in a sea of marketing noise.

At the heart of the discussion is a powerful reframe: B2B marketing works best when it remembers there's a human on the other end. Business-to-human marketing—the kind that feels genuine, relevant, and worth someone's time—is increasingly the differentiator between brands that interrupt and brands that become irresistible. And in today's crowded digital landscape, that gap matters more than ever.

With B2B titan Matt Heinz in the mix, the conversation covers the trends reshaping how marketing innovators think about engagement, connection, and what it means to truly earn attention. It's sharp, it's refreshingly honest, and it goes places most marketing podcasts wouldn't dare.

Whether you're a CMO, a marketer looking for a fresh perspective, or just someone who appreciates a great conversation, this episode delivers.

Listen to the full episode, then explore related content like "AI and the Rise of the Machines" and "Digital Engagement Habits Are Changing."