Cox Automotive

Supporting one dealership's marketing is hard enough. Supporting a thousand—each with its own inventory, audience, and campaigns—is a data challenge of a completely different magnitude. In this Mic Drop Moment, Cox Automotive shares how it empowers 1,000 dealerships with the freedom to move mountains of data, turning overwhelming scale into a genuine competitive advantage.

Mike Shean, Senior Manager of Product Management at Cox Automotive, walks through how the team manages marketing campaigns across that vast network using Acquia Campaign Studio and Campaign Factory. Rather than building and running campaigns one painstaking dealership at a time, Campaign Factory lets Cox Automotive design once and deploy at scale—rolling out sophisticated, personalized customer journeys across thousands of accounts without thousands of manual hours.

The magic is in the automation. Campaign Studio handles the intelligent, multi-channel orchestration, while Campaign Factory multiplies that capability across the entire dealer base. The result: every dealership gets marketing that feels tailored and timely, even though it's powered by a single, centralized engine.

For organizations operating franchise models, dealer networks, or any sprawling multi-location structure, Cox Automotive offers a compelling proof point. Scale doesn't have to mean compromise. With the right automation foundation, you can serve a thousand customers as thoughtfully as you'd serve one.

Watch the Mic Drop to see how Cox Automotive transforms massive data volume into freedom—and gives 1,000 dealerships the marketing firepower they need to compete.