Inclusive Brands | 

# No Customer Left Behind: Digital Strategies to Increase Your Marketing ROI



 

 

 

 

In the U.S. alone, brands lose some $6.9 billion per year to competitors who prioritize accessibility. It’s not just about compliance; accessibility is a stimulus for creating more engaging and productive digital experiences for **all** users. Acquia’s Chief Market Officer, Jennifer Griffin Smith, keys in on this and presents strategies to grow your customer base, improve customer satisfaction and brand loyalty, and increase revenue.



 

 Speakers 

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 ![Jennifer Griffin Smith Headshot](/sites/default/files/styles/speaker/public/media/image/2024-09/Employee%20Headshot_Jennifer%20Griffin%20Smith_Gray_WEB.png?h=ba226ffe&itok=WY6_jyzv)

 

 

 

Jennifer Griffin Smith

 

 Chief Market Officer 

 Acquia 

 



 

 

 

 Resources 

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 ![black monitor icon](/sites/default/files/styles/large/public/media/image/2023-11/ATV%20Website%20Icon.png?itok=tNST2s1h)

 

 

 

 [ Acquia's Accessibility Statement ](/accessibility-statement) 

Web Page

 

 

 



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 ![black monitor icon](/sites/default/files/styles/large/public/media/image/2023-11/ATV%20Website%20Icon.png?itok=tNST2s1h)

 

 

 

 [ Product Accessibility ](https://www.acquia.com/product-accessibility) 

Web Page

 

 

 



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 ![black text and pencil icon](/sites/default/files/styles/large/public/media/image/2023-11/ATV%20Blog%20Article%20Icon.png?itok=gKo-C36Z)

 

 

 

 [ Web Accessibility in Drupal ](/blog/higher-standards-inclusion-web-accessibility-drupal) 

Blog Article

 

 

 



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 ![black text and pencil icon](/sites/default/files/styles/large/public/media/image/2023-11/ATV%20Blog%20Article%20Icon.png?itok=gKo-C36Z)

 

 

 

 [ The Value of Inclusivity ](/blog/drupalcon-lille-accessibility-inclusion) 

Blog Article

 

 

 



 

 

 

 

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