Event Highlights | Engage Boston 2023 

# Mastering Brand Management with DAM



 

 

 

 

The concept of *brand* has come to hold unprecedented importance for any modern organization. Yet, the path to ensuring brand consistency, fostering recognition, and gaining a competitive edge isn’t an easy journey. This panel of brand experts from New Balance and Hunter Douglas discusses how digital asset management (DAM) and product information management (PIM) are pivotal to crafting exceptional brand experiences in a competitive marketplace.



 

 Speakers 

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 ![Jennifer Griffin Smith Headshot](/sites/default/files/styles/speaker/public/media/image/2024-09/Employee%20Headshot_Jennifer%20Griffin%20Smith_Gray_WEB.png?h=ba226ffe&itok=WY6_jyzv)

 

 

 

Jennifer Griffin Smith

 

 Chief Market Officer 

 Acquia 

 



Image

 ![Greg Mello](/sites/default/files/styles/speaker/public/media/image/2023-09/Greg%20Mello-Yellow.png?h=6c83441f&itok=qiWfzq8Y)

 

 

 

Greg Mello

 

 Director, IT Product Management 

 New Balance 

 



 

 

 

 Resources 

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 ![black monitor icon](/sites/default/files/styles/large/public/media/image/2023-11/ATV%20Website%20Icon.png?itok=tNST2s1h)

 

 

 

 [ The Acquia Engage Tour ](/events/acquia-engage-tour) 

Web Page

 

 

 



 

 

 

 

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