Event Highlights | Engage London 2026 # Generative Engine Optimization For years, search worked the same way. You typed a query. You browsed a list of results. You clicked through to a website. You decided. You purchased. That is over. Today, buyers ask ChatGPT, Claude, Perplexity, or Gemini for the answer — and the answer is often where the journey ends. No clicks. No website visit. No competing tabs. According to McKinsey, 50% of consumers now intentionally use AI-powered search tools to guide buying decisions, and 20% to 50% of brand traffic from traditional search is at risk as those buyers shift. If your brand is not visible in the AI-generated answer layer, you are not part of the purchase decision. In this talk, Capgemini shares its point of view on generative engine optimization (GEO): the discipline of getting content and data ready for the LLM answer layer. Capgemini walks through what is changing in human search and discovery, what brands need to do now to stay visible, and why this is an evolution of what you already have — not a reset. Capgemini brings the GEO strategy. Acquia Content Optimization, alongside Acquia Drupal, Acquia Web Governance, and Acquia Conversion Optimization, brings the platform that delivers it — at scale and over time. Together, the partnership helps brands stay unmissable in AI-generated search and stay in control of their narrative. Watch the session and see what GEO looks like in practice. Speakers Image ![Ian Clucas Headshot](/sites/default/files/styles/speaker/public/media/image/2026-05/ian-clucas.png?h=5cdb6cb3&itok=uvj_YdVT) Ian Clucas Digital Architect Capgemini Image ![Sanya Samant Headshot](/sites/default/files/styles/speaker/public/media/image/2026-05/sanya-samant.png?h=fbf7a813&itok=XBYXmmT2) Sanya Samant Data & Business Analyst Capgemini DCX Partner [Image ![Capgemini UK Plc](/sites/default/files/styles/large/public/partner-logos/Capgemini_Logo_Color.png?itok=9anYCbTq) ](/partners/capgemini-uk-plc) Capgemini partners with companies to transform and manage their business by unlocking the value of technology. As a leading strategic partner to… Resources Image ![black monitor icon](/sites/default/files/styles/large/public/media/image/2023-11/ATV%20Website%20Icon.png?itok=tNST2s1h) [ Acquia Engage ](https://engage.acquia.com/) Web Page Image ![black monitor icon](/sites/default/files/styles/large/public/media/image/2023-11/ATV%20Website%20Icon.png?itok=tNST2s1h) [ Acquia Web Governance ](/tv/product-explainers/acquia-web-governance) Web Page Image ![black monitor icon](/sites/default/files/styles/large/public/media/image/2023-11/ATV%20Website%20Icon.png?itok=tNST2s1h) [ Acquia Content Optimization ](/tv/product-explainers/acquia-content-optimization) Web Page Image ![black monitor icon](/sites/default/files/styles/large/public/media/image/2023-11/ATV%20Website%20Icon.png?itok=tNST2s1h) [ Acquia Conversion Optimization ](/tv/product-explainers/acquia-conversion-optimization) Web Page ## Related Videos - [Image ![Engage London 2026 Welcome Video Preview](/sites/default/files/styles/large/public/media/image/2026-05/Event%20Highlights%20Thumbnail_Engage%20London%20JGS%20Welcome.png?itok=QSjB_wri) Changing the Way: The Opening Keynote Event Highlights ](/tv/event-highlights/changing-way-opening-keynote-engage-london-2026) - [Image ![Engage London, Daniel Hulme, Video Preview](/sites/default/files/styles/large/public/media/image/2026-05/Event%20Highlights%20Thumbnail_Engage%20London%20Daniel%20Hulme.png?itok=JnwN_2Gu) Rethinking AI Event Highlights ](/tv/event-highlights/rethinking-ai) - [Image ![Engage London Capgemini and RFU Video Preview](/sites/default/files/styles/large/public/media/image/2026-05/Event%20Highlights%20Thumbnail_Engage%20London%20Capgemini%20and%20RFU.png?itok=kYW-6NaH) England Rugby's Digital Transformation Event Highlights ](/tv/event-highlights/england-rugbys-digital-transformation) - [Image ![Engage London 2026 Command Center Video Preview](/sites/default/files/styles/large/public/media/image/2026-05/Event%20Highlights%20Thumbnail_Engage%20London%20Gabe.png?itok=whmjLgfn) Inside Acquia Source Command Center Event Highlights ](/tv/event-highlights/inside-acquia-source-command-center-early-preview) - [Image ![Engage London 2026 Save the Children customer story video preview](/sites/default/files/styles/large/public/media/image/2026-05/Event%20Highlights%20Thumbnail_Engage%20London%20Material%2B%20Save%20the%20Children.png?itok=1sk-bRnc) Save the Children’s Global CMS Story Event Highlights ](/tv/event-highlights/save-childrens-global-cms-story) - [Image ![Engage London 2026 Acquia AI video preview](/sites/default/files/styles/large/public/media/image/2026-05/Event%20Highlights%20Thumbnail_Engage%20London%20Maggie.png?itok=G60amdLn) Launching a Publication in Minutes with Acquia AI Event Highlights ](/tv/event-highlights/launching-publication-minutes-acquia-ai) - [Image ![Engage London 2026 Source CMS video preview](/sites/default/files/styles/large/public/media/image/2026-05/Event%20Highlights%20Thumbnail_Engage%20London%20Ryan%20Studer.png?itok=wcl5_4Q7) Enterprise Grade. 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