Event Highlights | Engage Paris 2025 

# Digital Marketing Innovation: Insights from ICON's CMO



 

 

 

 

Join David Green, CMO of ICON, as he shares insights on marketing transformation. ICON, a global leader in clinical research, uses innovative digital experiences to connect with customers. David discusses marketing's role in strategic objectives, integrated platforms like Acquia, and AI's impact on content and efficiency. With over 30 years of experience, including global web deployments for Deloitte and KPMG, David offers extensive knowledge on using Acquia solutions to build customer-centric digital ecosystems. This presentation offers actionable insights for marketers, tech enthusiasts, and business leaders alike. Learn how ICON is shaping the future of marketing and clinical research.



 

 Speakers 

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 ![Headshot of David Green with Yellow background](/sites/default/files/styles/speaker/public/media/image/2023-03/David%20Green_Yellow.png?h=6c83441f&itok=yL-i3jL-)

 

 

 

David Green

 

 CMO 

 ICON plc 

 



 

 

 

 Resources 

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 ![black monitor icon](/sites/default/files/styles/large/public/media/image/2023-11/ATV%20Website%20Icon.png?itok=tNST2s1h)

 

 

 

 [ The Acquia Engage Tour ](https://www.acquia.com/engage) 

Web Page

 

 

 



 

 

 

 

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