Event Highlights | Engage New York 2023 

# B2B Engagement During the World Cup



 

 

 

 

One out of every four beers sold on the planet are part of AB InBev's beer portfolio. You've probably had one recently, there might some in your fridge now. Still, there are more than 6 million small businesses that sell AB InBev's products and they needed the technology to get those products to retail partners. Enter BEES, a centralized B2B platform from AB InBev, that allows retail partners to access a marketplace from which they can buy AB InBev products directly.



 

 Speakers 

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 ![Jason Feldman](/sites/default/files/styles/speaker/public/media/image/2023-03/Jason%20Feldman_Orange.png?h=6c83441f&itok=gJzZBnM4)

 

 

 

Jason Feldman

 

 Global Director, BEES Customer Experience 

 AB InBev 

 



Image

 ![Rafael Silva](/sites/default/files/styles/speaker/public/media/image/2023-03/Rafael%20Silva_Teal.png?h=6c83441f&itok=U1ZpaUfT)

 

 

 

Rafael Silva

 

 Global Manager, Martech  

 AB InBev 

 



 

 

 

 Resources 

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 ![black monitor icon](/sites/default/files/styles/large/public/media/image/2023-11/ATV%20Website%20Icon.png?itok=tNST2s1h)

 

 

 

 [ The Acquia Engage Tour ](https://www.acquia.com/engage) 

Web Page

 

 

 



 

 

 

 

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