Customer Spotlights | Customer Testimonial 

# Enhancing Healthcare Web Experiences with Personalization and Compliance



 

 

 

 

## **Emplify Health: Strategic Recruitment and Digital Compliance**

**Emplify Health**, a major healthcare provider operating across four Midwest states with a network of **100 clinics and 11 hospitals**, is taking a proactive approach to digital engagement. Under the guidance of **Adam Schroer**, Solution Owner, the organization is navigating a complex regulatory landscape to ensure that its digital transformation remains both patient-centric and legally sound.

### **Navigating New Compliance Standards**

A recent regulatory ruling has classified tracked IP addresses and healthcare-related searches as **HIPAA-protected information**. This shift has created significant hurdles for healthcare providers.

- **Data Anonymization:** To protect sensitive information while maintaining effective recruitment, Emplify Health is anonymizing data.
- **Security & Ethics:** This strategy ensures that candidate engagement—particularly for vital nursing and doctor positions—remains high without compromising the privacy of individuals or violating federal regulations.

### **Optimizing the Candidate Journey with Acquia**

The organization leverages **Acquia Conversion Optimization (Acquia Convert)** to modernize its career site and improve the efficiency of its talent acquisition.

- **Personalization & Testing:** The platform enables the team to create personalized website experiences and conduct rigorous **A/B testing**.
- **Re-engagement:** Adam Schroer emphasizes the importance of re-engaging interested individuals, ensuring that job seekers can easily find roles where they can directly impact patient care.
- **Data-Driven Outcomes:** By measuring website performance for ongoing optimization, Emplify Health builds a cost-effective, compliant testing system that optimizes user journeys within the healthcare sector.

### **Asset Management and Patient Engagement**

Beyond recruitment, the digital strategy extends to overall brand consistency and patient interaction through the use of **Acquia DAM** (Digital Asset Management).

- **Centralized Assets:** This tool is used to manage digital assets across various websites, ensuring a unified brand voice.
- **Analytical Insights:** By centralizing these assets, Emplify Health can better analyze patient engagement, providing valuable data that informs high-level strategic decisions.

### **Strategic Mission and Accessibility**

The discussion underscores that **website accessibility** and **HIPAA compliance** are the twin pillars of Emplify Health’s digital presence. By utilizing these innovative tools, the organization achieves a critical balance: it delivers a high-quality, data-driven user experience while maintaining the rigorous security standards required of a modern healthcare provider. This holistic approach ensures they continue to grow their workforce and improve patient outcomes through a secure, optimized digital infrastructure.



 

 Speakers 

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 ![Adam Schwoerer Headshot](/sites/default/files/styles/speaker/public/media/image/2025-05/Adam%20Schwoerer-Transparent.png?h=f6cc8da3&itok=SuCB43tQ)

 

 

 

Adam Schwoerer

 

 Solution Owner, Digital Experience Platform 

 Emplify Health 

 



 

 

 

 Resources 

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 ![black monitor icon](/sites/default/files/styles/large/public/media/image/2023-11/ATV%20Website%20Icon.png?itok=tNST2s1h)

 

 

 

 [ Acquia Conversion Optimization ](https://www.acquia.com/products/acquia-convert) 

Web Page

 

 

 



Image

 ![black monitor icon](/sites/default/files/styles/large/public/media/image/2023-11/ATV%20Website%20Icon.png?itok=tNST2s1h)

 

 

 

 [ Acquia DAM ](https://www.acquia.com/products/acquia-dam) 

Web Page

 

 

 



 

 

 

 

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