Image

        ![icon of data/graphs with a user symbol in front](/sites/default/files/styles/wysiwyg_large_icon_desktop/public/media/image/2023-02/Customer%20Data%20Management%20Icon_White-Pink.png?itok=T9crBDSI) 

 



# Customer Data Management

---

#### Better data management and activation.

Use the power of personalization and predictive marketing to launch efficient, targeted campaigns.

 

 

 

        ![images of people on devices cropped by acquia droplets](/sites/default/files/styles/flex_header_desktop/public/media/image/2023-02/Customer%20Data%20Management%20Hero.png?h=c757a6a3&itok=zC-ND_Va)  

 

 



 

50%

decrease in website bounce rate

Image

        ![First Hawaiian Bank Logo](/sites/default/files/styles/wysiwyg_small_logo_desktop/public/media/image/2023-03/First%20Hawaiian%20Bank%20Logo_Small_Navy.png?itok=G_ZgFJDQ) 

 



 

 

200%

increase in paid social click throughs

Image

        ![Sun and Ski Logo](/sites/default/files/styles/wysiwyg_small_logo_desktop/public/media/image/2022-09/Sun%20and%20Ski%20Logo_Small_Navy.png?itok=PtONCUFP) 

 



 

 

3X

return from personalized emails

Image

        ![MCM Logo](/sites/default/files/styles/wysiwyg_small_logo_desktop/public/media/image/2023-03/MCM%20Logo_Small_Navy.png?itok=DMYULTgp) 

 



 

 

 

 

 





 Read the E-book 

#####  Simplifying Website Personalization: A Guide for Developers and Marketers 

 [Get Access Now](/resources/e-book/simplifying-website-personalization) 

 

 

 



        ![Acquia CDP Product screenshots arranged in an array of pink acquia droplets in a floral pattern](/sites/default/files/styles/text_with_floating_image_desktop/public/media/image/2023-03/Customer%20Data%20Management_CDP.png?h=7ffced86&itok=5l9jn0OU) 

Democratize Your Data

## **Automated Audience Segmentation & Activation**

Automatically segment your customers with AI. Our CDP uses detailed customer information and preferences to build personalized multi-touch campaigns designed to drive the highest conversion rates possible.

[Learn More](/products/acquia-cdp "Acquia CDP") [Try Acquia CDP Now](/request-a-demo/clickable-demo-form "Clickable Demo Form")

---

#### Related Resources

[Segmentation vs. Clustering](/blog/difference-between-segmentation-and-clustering "What’s the Difference Between Segmentation and Clustering?")

[Build or Buy](/resources/e-book/customer-data-management-build-or-buy "Build or Buy: What’s the Right Customer Data Management Approach for Your Business?")

 

 

 

 

 



Image

        ![pink icon of 4 boxes merging into one](/sites/default/files/styles/wysiwyg_large_icon_desktop/public/media/image/2023-03/Unify%20Icon_Pink.png?itok=tvnm_Yo2) 

 



##### Unify

Consolidate online, offline, and behavioral data into a single customer view

 

 

Image

        ![pink icon of a screen with data and a magnifying glass hover over the last point with a question mark](/sites/default/files/styles/wysiwyg_large_icon_desktop/public/media/image/2023-03/Predict%20Icon_Pink.png?itok=Z9-2Zsl4) 

 



##### Predict

Access hundreds of analytical insights to anticipate customer behavior

 

 

Image

        ![pink icon of a person on the left lniking out to various boxes on the right](/sites/default/files/styles/wysiwyg_large_icon_desktop/public/media/image/2023-03/Orchestrate%20Icon_Pink.png?itok=LfXi2fG_) 

 



##### Orchestrate

Employ advanced segmentation and activation to power more effective campaigns

 

 

 

 

 



## Acquia Named a Leader in Digital Experience by G2

[See the Reviews](https://www.g2.com/products/acquia-marketing-cloud/reviews)

 

 

Image

 ![G2 Winter 2026 - 3 badges](/sites/default/files/media/image/2026-01/Frame%205.svg)

 



 

 

 

 

 



Image

        ![pink icon of a desktop with two different layouts on either side](/sites/default/files/styles/wysiwyg_large_icon_desktop/public/media/image/2023-03/AB%20Testing%20Icon_Pink.png?itok=FZbKNwoH) 

 



##### Test

A/B test to identify the best content for the proper target audiences

 

 

Image

        ![pink icon of a target with an arrow in the middle](/sites/default/files/styles/wysiwyg_large_icon_desktop/public/media/image/2023-03/Target%20Icon_Pink.png?itok=faqx5Qed) 

 



##### Target

Use targeted campaigns to personalize your site’s content for specific visitor segments

 

 

Image

        ![pink icon of a speech bubble with a thumbs up in it](/sites/default/files/styles/wysiwyg_large_icon_desktop/public/media/image/2023-03/Recommend%20Icon_Pink.png?itok=HpGRwHvn) 

 



##### **Recommend** 

Suggest engaging content that appeals to unique audience interests

 

 

 

 

 



        ![pink line art of a robot with a computer chip brain](/sites/default/files/styles/feature_component_50x50_desktop/public/media/image/2023-03/Machine%20Learning%20Illustration.png?itok=mxFZLKu8) 

## Machine Learning Models in Action

Discover how artificial intelligence and machine learning are transforming digital marketing and how these emerging technologies can be a marketing team superpower.

[Machine Learning in Action](/resources/e-book/machine-learning-models-action "Machine Learning Models in Action: Making AI Easy for Marketers")





 

 







## Talk to an Expert

 Get started with a winning customer data management solution today. 

[Reach Out](/about-us/contact/cdp-request-a-demo)