Image ![](/sites/default/files/media/image/2024-11/Industry%20Icon_Beauty%20and%20Cosmetics_Blue.svg) Acquia for Beauty & Cosmetics # Reimagine Beauty Branding Unleash your beauty brand's potential with digital asset management (DAM). Streamline workflows, stay brand consistent, and deliver runway ready omnichannel experiences. [Watch the Webinar](/events/webinars/amplifying-dei-initiatives-dam "Amplifying DEI Initiatives with DAM") ![image of a woman applying makeup cropped by the shape of a parallelogram and another pink parallelogram overlapping](/sites/default/files/styles/flex_header_desktop/public/media/image/2023-08/Beauty%20and%20Cosmetics%20Hero.png?h=d1f21426&itok=aA3fCNVn) ![By Terry Logo](/sites/default/files/styles/logo_bar/public/media/image/2023-08/By%20Terry%20Logo_0.png?itok=xcWuHkXE) ![Dermalogica Logo](/sites/default/files/styles/logo_bar/public/media/image/2023-08/Dermalogica%20Logo_0.png?itok=aiyYiw42) ![Laura Mercier Logo](/sites/default/files/styles/logo_bar/public/media/image/2023-08/Laura%20Mercier%20Logo_0.png?itok=mX6u5sTO) ![Shisheido Logo](/sites/default/files/styles/logo_bar/public/media/image/2023-08/Shisheido%20Logo_0.png?itok=fE2bNu4I) ## DAM: Fueling Beauty Industry Growth and Innovation Managing vast asset libraries can be challenging for the beauty industry. Digital asset management (DAM) is vital to centralizing, organizing, and streamlining operations for consistent content across channels. DAM accelerates go-to-market strategies, facilitates collaboration, and empowers beauty brands to deliver seamless customer experiences, promoting growth and brand loyalty. Image ![Acquia TV Logo](/sites/default/files/styles/wysiwyg_small_logo_desktop/public/media/image/2024-01/Acquia%20TV%20Logo_ACOM_0.png?itok=7iPJihWf) --- ## Inclusive Brands Real talk, documentary style perspectives on the power of shaping inclusive brands. [Stream Now ↗](/tv/inclusive-brands "Inclusive Brands") ![test](/sites/default/files/styles/flex_header_desktop/public/media/image/2024-01/ACOM%20ATV%20Graphic_Inclusive%20Brands.png?h=03155992&itok=oCSDRFZ6) ![teal and pink parallelograms with a screenshot of inclusive brands Acquia TV page](/sites/default/files/styles/flex_header_desktop/public/media/image/2024-01/ACOM%20ATV%20Graphic_Inclusive%20Brands_Mobile.png?h=4362216e&itok=3u94s8zu) ![teal and pink parallelograms with a screenshot of inclusive brands Acquia TV page](/sites/default/files/styles/flex_header_desktop/public/media/image/2024-01/ACOM%20ATV%20Graphic_Inclusive%20Brands_Mobile.png?h=4362216e&itok=3u94s8zu) ![parallelogram masking an image of a girl walking with her phone](/sites/default/files/styles/feature_component_50x50_desktop/public/media/image/2023-08/Beauty%20and%20Cosmetics%20Partner%20Graphic_TINT.png?itok=E9J2Mivu) Image ![TINT Logo](/sites/default/files/styles/wysiwyg_small_logo_desktop/public/media/image/2023-08/TINT%20Logo_Small.png?itok=FmShLYYR) --- ## **Boost Engagement with TINT and DAM** Maximize user-generated content (UGC) impact with TINT and Acquia DAM. Seamlessly integrate UGC into your marketing campaigns, enrich brand storytelling, and foster a robust community around your beauty products. Together, we're redefining engagement in the cosmetics industry. ## Acquia in Action Image ![Laura Mercier Logo](/sites/default/files/styles/wysiwyg_full_no_crop_/public/media/image/2023-08/Laura%20Mercier%20Logo_Small_White_0.png?itok=Nfpv6e1z) --- **20K in Total Assets** --- Laura Mercier teams used file sharing tools that lacked the functionality needed to scale with the growth of their global business. Image ![By Terry Logo](/sites/default/files/styles/wysiwyg_full_no_crop_/public/media/image/2023-08/By%20Terry%20Logo_Small_White_0.png?itok=8301Z_bC) --- **Assets in 40 Countries** --- By Terry had been using a local server to manage digital assets, but this came with drawbacks — difficultly managing and finding the right asset versions, and remote teams were unable to access the local server. ## DAM: The Key to Beauty Brand Success Optimize your beauty brand with DAM. From product launches to influencer marketing, we've got you covered. ![pink and teal acquia droplets cropping na image of a woman on the computer](/sites/default/files/styles/feature_accordion_desktop/public/media/image/2023-08/Cosmetics%20Use%20Cases_Accelerate.png?h=197333b7&itok=DbXCJHOu) ![pink and teal acquia droplets cropping an image of a an on the phone](/sites/default/files/styles/feature_accordion_desktop/public/media/image/2023-08/Cosmetics%20Use%20Cases_Consistency.png?h=f6a65dfb&itok=FzEFMGN9) ![pink and teal acquia droplets cropping an image of two women looking over a computer](/sites/default/files/styles/feature_accordion_desktop/public/media/image/2023-08/Cosmetics%20Use%20Cases_Collaboration.png?h=197333b7&itok=G0eZovvI) ![pink and teal acquia droplets cropping an image of two people looking at a computer](/sites/default/files/styles/feature_accordion_desktop/public/media/image/2023-08/Cosmetics%20Use%20Cases_Efficient.png?h=197333b7&itok=EgPLzvsv) ![pink and teal acquia droplets cropping an image of a woman on her laptop on the couch](/sites/default/files/styles/feature_accordion_desktop/public/media/image/2023-08/Cosmetics%20Use%20Cases_Influencer.png?h=197333b7&itok=Iyhl8roR) ![pink and teal acquia droplets cropping na image of a woman on the computer](/sites/default/files/styles/feature_accordion_desktop/public/media/image/2023-08/Cosmetics%20Use%20Cases_Accelerate.png?h=197333b7&itok=DbXCJHOu) ### [ Accelerate Time-to-market ](#) Ensure seamless product launches by centralizing and organizing all your marketing assets in one place. ![pink and teal acquia droplets cropping an image of a an on the phone](/sites/default/files/styles/feature_accordion_desktop/public/media/image/2023-08/Cosmetics%20Use%20Cases_Consistency.png?h=f6a65dfb&itok=FzEFMGN9) ### [ Brand Consistency ](#) Keep a consistent brand image across all touchpoints, from e-commerce to social media and beyond. ![pink and teal acquia droplets cropping an image of two women looking over a computer](/sites/default/files/styles/feature_accordion_desktop/public/media/image/2023-08/Cosmetics%20Use%20Cases_Collaboration.png?h=197333b7&itok=G0eZovvI) ### [ Enhance Collaboration ](#) Facilitate seamless teamwork between creatives, marketers, and sales teams with streamlined asset sharing. ![pink and teal acquia droplets cropping an image of two people looking at a computer](/sites/default/files/styles/feature_accordion_desktop/public/media/image/2023-08/Cosmetics%20Use%20Cases_Efficient.png?h=197333b7&itok=EgPLzvsv) ### [ Efficient Asset Management ](#) Easily manage, update, and retire assets while ensuring the right assets are used in the right places at the right times. ![pink and teal acquia droplets cropping an image of a woman on her laptop on the couch](/sites/default/files/styles/feature_accordion_desktop/public/media/image/2023-08/Cosmetics%20Use%20Cases_Influencer.png?h=197333b7&itok=Iyhl8roR) ### [ Influencer Marketing ](#) Quickly share the most up-to-date, approved assets with influencers for smooth and consistent promotional campaigns. Image ![Wunderman Thompson Logo](/sites/default/files/styles/wysiwyg_small_logo_desktop/public/media/image/2023-08/TINT%20Logo_Small%20%281%29.png?itok=euxWl14H) --- ## **Acquia and Wunderman: Transforming Beauty** Together, Acquia and Wunderman Thompson empower beauty brands, combining creativity, strategic consulting, and technology. We reinvent brands and develop innovative e-commerce strategies, revolutionizing the way the beauty industry interacts with consumers. ![parallelogram masking an image of a girl applying makeup](/sites/default/files/styles/feature_component_50x50_desktop/public/media/image/2023-08/Beauty%20and%20Cosmetics%20Partner%20Graphic_Wunderman.png?itok=fAGl30uJ) Image ![teal acquia drop with line art of a person surrounded by two pink droplet icons](/sites/default/files/styles/wysiwyg_full_no_crop_/public/media/image/2023-08/Line%20Art%20Testimonial%20Graphic_Teal%20and%20Pink.png?itok=8EmPZvND) Image ![pink quotes](/sites/default/files/styles/wysiwyg_72px_width/public/media/image/2022-08/Quotes_0.png?h=d07e2d79&itok=yziJJ5Je) **Enabling our teams to access the content they need, wherever they are based in the world \[was a\] key factor in our decision making, and we have been impressed by \[Acquia DAM’s\] easy-to-manage user interface, and the seamless onboarding process.** ###### Marion Assuied CEO, By Terry [See the Press Release](https://www.globenewswire.com/en/news-release/2021/01/19/2160262/0/en/By-Terry-to-accelerate-digital-transformation-through-partnership-with-Widen.html) ## Empower Your Beauty Brand Unleash the power of your beauty brand with DAM. Streamline operations, boost creativity, and elevate customer experiences. Try it today! [Try Acquia DAM Now](/about-us/contact/dam-request-a-demo)