Guide# The CMO Guide to Website Redesign

## What's Covered?

What's Covered

- Evaluating the present-day site with an audit
- Identifying your project “North Star” within a creative brief
- Building the investment case to get the redesign funded
- Keeping stakeholders across the organization informed and happy
- Putting your plan into action with a project kickoff



 

 

 

 

 

 Additional InfoPage Content

There are many reasons CMOs embark on a website redesign, from a need for new messaging to reintroducing a brand after a merger or acquisition to keeping pace with new technology and customer expectations.

We decided to rebuild Acquia.com in 2020 to better spotlight our products, upgrade to Drupal 9 to modernize the look and feel of the site and improve usability, and use our own solutions to accelerate our own digital transformation.

*To learn more about the development process we undertook, get our companion guide, “[The Developer’s Guide to Website Redesign](https://www.acquia.com/resources/guide/developers-guide-website-redesign).”*



 

 

 

#### Languages

 [English](/resources/guide/cmo-guide-website-redesign) [French](/fr/resources/guide/cmo-guide-website-redesign) 

 

 

 

##  Download Guide 

 [ Download Now ](/sites/default/files/media/document/2021-04/The%20CMO%20Guide%20to%20Website%20Redesign.pdf) 

 

 

 

#### Related Products

 [Acquia DXP

 ](/dxp) 

 

 

 

Related Resources

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        ![Women working on code at desk with computer](/sites/default/files/styles/related_resource_hero_background_desktop/public/media/image/2021-04/Coding.jpg?h=56d0ca2e&itok=5CthauO0) 

 

 

 

 Related Resource##  The Developer's Guide to Website Redesign

 [ Learn More ](/resources/guide/developers-guide-website-redesign)