Image ![Woodruff Sawyer](/sites/default/files/styles/case_study_stat_logo/public/media/image/2025-06/woodruff.png?itok=UgPRq7dH) # Woodruff Sawyer Woodruff Sawyer used Acquia and Drupal for a digital revamp, boosting ABM strategies and organic search while doubling contact page engagements. [Visit Woodruff Sawyer Website](https://woodruffsawyer.com/)Image ![Two people walking and talking in Woodruff Sawyer's office](/sites/default/files/styles/case_study_stat_hero_desktop/public/media/image/2025-07/Woodruff%20Sawyer%20Customer%20Story%20Graphic.png?h=f699b65d&itok=5cVA_-iA) Supporting Partner Image ![Elevated Third](/sites/default/files/media/image/2025-04/Elevated%20Third-Color.svg) Industry Financial Services Region North America Products - [Drupal ](/drupal) - [Acquia Cloud Platform ](/products/acquia-cloud-platform) 30 % increase in time on page 18 % reduction in bounce rate 20 % increase in overall traffic ## **The Client** Woodruff Sawyer is a premium insurance brokerage and consulting firm, providing specialized expertise across multiple industries. The company offers comprehensive service offerings and industry expertise to clients seeking sophisticated insurance solutions. As an industry leader, Woodruff Sawyer needed a digital presence that accurately reflected its market position and facilitated effective communication of its specialized services to prospective clients. ## **The Situation** Woodruff Sawyer’s outdated website no longer aligned with its premium brand identity or supported modern marketing initiatives. Its existing digital platform failed to effectively communicate the company's comprehensive service offerings, creating confusion among potential clients. With a newly identified high-level brand, the company needed to define how its brand would manifest across all digital touchpoints. Additionally, Woodruff Sawyer aimed to implement Account-Based Marketing (ABM) strategies, requiring a platform capable of supporting personalized content experiences. The poor integration between the site and Salesforce further limited the ability to capture prospects and append visitor behavior to form submissions, hampering lead generation efforts. ## **The Challenge** Woodruff Sawyer's digital transformation project faced multiple obstacles, including: - Translating the new high-level brand into a detailed design system that worked consistently across components and pages - Creating a flexible content management approach that empowered marketers to build new pages while ensuring brand consistency - Organizing and migrating hundreds of expert articles across industries with appropriate taxonomy for improved findability - Establishing proper contextual mapping to support future ABM experiences tailored to target audiences - Improving the Salesforce integration via Pardot to better capture prospects and visitor behavior - Building a foundation for personalization that would work with Acquia Conversion Optimization - Developing a modern, scalable DXP platform aligned with ambitious marketing goals and compatible with the content team's skillset ## **The Solution** Acquia partner, [Elevated Third](https://www.elevatedthird.com/), led the digital transformation, seamlessly integrating strategy, design, and technical implementation. The solution’s foundation rested on Acquia Cloud Platform, which provided robust infrastructure for a high-performance Drupal DXP. The architecture delivered fast loading times and responsive experiences across all devices — essential for engaging Woodruff Sawyer's professional audience. ### Design and content management For the front-end experience, Elevated Third implemented a sophisticated approach using Drupal's Layout Builder in conjunction with their own open-source Kinetic theme. This combination leveraged Drupal 10's core Single Directory Component feature, resulting in a clean, performant codebase that balanced flexibility with consistency. Through a carefully configured Layout Builder setup, Woodruff Sawyer's marketing team gained access to a visual library of content blocks they could arrange and customize freely, while built-in guardrails maintained brand integrity through controlled color combinations and design elements. This balance allowed for creative freedom while ensuring every page remained on-brand. ### Marketing technology integration Beyond the website, Elevated Third established the foundation for Woodruff Sawyer's Account-Based Marketing strategy. After thoroughly vetting multiple ABM platforms, the team helped define Woodruff Sawyer's ideal customer profile and designed a pilot program using Triblio to orchestrate intent-based marketing initiatives. The solution also addressed the connection between website activity and sales follow-up. Drawing on their expertise as maintainers of the Pardot module, Elevated Third created a seamless integration between the website and Salesforce via Pardot. This integration ensured that lead activity would properly merge downstream alongside identified accounts, providing the sales team with complete visibility of the customer journey. ## **The Results** Woodruff Sawyer's digital transformation delivered impressive, measurable outcomes: - **Increased user engagement:** The platform achieved a 29% increase in new users post-launch compared year-over-year, with a 30% increase in time on page and an 18% reduction in bounce rate. - **Enhanced visibility:** Organic search improved by 24% post-launch compared year-over-year, with overall traffic increasing by 20%. - **Improved lead generation:** Contact page engagements doubled post-launch compared to the year before, with increased downloads and lead capture across the site. - **Marketing enablement:** The content team gained the ability to easily create and manage on-brand pages using the flexible yet consistent design system. - **Future-ready foundation:** The platform established the technical foundation for Woodruff Sawyer's ABM program, supporting personalized content experiences through integration with Triblio and improved Salesforce connectivity. Build Faster A hosting platform that provides tools for your team to excel — totally Drupal optimized. [See Acquia Cloud Platform](/products/acquia-cloud-platform) ## Additional Resources [View More Resources](/resources) [ ![](/themes/custom/juice/images/resources/card/Case-Study/orange-to-yellow-icon.png) Case Study min ###### Techtronic Industries (TTI) TTI revamped eight websites with Acquia, cutting load times by 28 seconds, tripling launch efficiency, and boosting search visibility by 30%. ](/resources/customer-stories/techtronic-industries-tti) [ ![](/themes/custom/juice/images/resources/card/Case-Study/orange-to-pink-icon.png) Case Study min ###### Legrand Webfactory Legrand transformed its global digital presence with Acquia, boosting operations and customer experiences, while controlling costs and reducing risk. ](/resources/customer-stories/legrand-webfactory) [ ![](/themes/custom/juice/images/resources/card/Case-Study/orange-to-yellow-icon.png) Case Study min ###### UNICEF: Bebbo Parenting App UNICEF's Bebbo parenting app on Drupal + Acquia Cloud Platform reaches 1.4M families across 15 countries as a recognized Digital Public Good. ](/resources/customer-stories/unicef-reaches-14m-families-bebbo-acquia) First Name Last Name Email Company Job Title Country Country AfghanistanÅland IslandsAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua & BarbudaArgentinaArmeniaArubaAscension IslandAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBosnia & HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBritish Virgin IslandsBruneiBulgariaBurkina FasoBurundiCambodiaCameroonCanadaCanary IslandsCape VerdeCaribbean NetherlandsCayman IslandsCentral African RepublicCeuta & MelillaChadChileChinaChristmas IslandClipperton IslandCocos (Keeling) IslandsColombiaComorosCongo - BrazzavilleCongo - KinshasaCook IslandsCosta RicaCôte d’IvoireCroatiaCubaCuraçaoCyprusCzechiaDenmarkDiego GarciaDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatiniEthiopiaFalkland IslandsFaroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard & McDonald IslandsHondurasHong Kong SAR ChinaHungaryIcelandIndiaIndonesiaIranIraqIrelandIsle of ManIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKosovoKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacao SAR ChinaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmar (Burma)NamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth KoreaNorth MacedoniaNorthern Mariana IslandsNorwayOmanPakistanPalauPalestinian TerritoriesPanamaPapua New GuineaParaguayPeruPhilippinesPitcairn IslandsPolandPortugalPuerto RicoQatarRéunionRomaniaRussiaRwandaSamoaSan MarinoSão Tomé & PríncipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint MaartenSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia & South Sandwich IslandsSouth KoreaSouth SudanSpainSri LankaSt. BarthélemySt. HelenaSt. Kitts & NevisSt. LuciaSt. MartinSt. Pierre & MiquelonSt. Vincent & GrenadinesSudanSurinameSvalbard & Jan MayenSwedenSwitzerlandSyriaTaiwanTajikistanTanzaniaThailandTimor-LesteTogoTokelauTongaTrinidad & TobagoTristan da CunhaTunisiaTürkiyeTurkmenistanTurks & Caicos IslandsTuvaluU.S. Outlying IslandsU.S. Virgin IslandsUgandaUkraineUnited Arab EmiratesUnited KingdomUnited StatesUruguayUzbekistanVanuatuVatican CityVenezuelaVietnamWallis & FutunaWestern SaharaYemenZambiaZimbabwe State - Select -AlabamaAlaskaAmerican SamoaArizonaArkansasArmed Forces (AA)Armed Forces (AE)Armed Forces (AP)CaliforniaColoradoConnecticutDelawareDistrict of ColumbiaFloridaGeorgiaGuamHawaiiIdahoIllinoisIndianaIowaKansasKentuckyLouisianaMaineMarshall IslandsMarylandMassachusettsMichiganMicronesiaMinnesotaMississippiMissouriMontanaNebraskaNevadaNew HampshireNew JerseyNew MexicoNew YorkNorth CarolinaNorth DakotaNorthern Mariana IslandsOhioOklahomaOregonPalauPennsylvaniaPuerto RicoRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVermontVirgin IslandsVirginiaWashingtonWest VirginiaWisconsinWyoming Marketing Opt-In Yes, I would like to receive updates and information about Acquia's products, events, webinars, and more. 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