Image ![united rentals](/sites/default/files/styles/case_study_stat_logo/public/legacy/images/2020-10/UnitedRentals_logo_3.png?itok=OU-FuU2e) # United Rentals: Mobile Ordering Drupal, Acquia Cloud Platform [Visit United Rentals Website](https://www.unitedrentals.com/)Asset reference ![](https://acquia.widen.net/content/rlxbht5abz/web/Acquia%20Engage%20Awards-2023-Winner%20Badge-Facebook%20and%20LinkedIn.png?crop=yes&w=810&h=390&itok=7wymGOZT) Industry Retail & E-Commerce Region North America Products - [Drupal ](/drupal) - [Acquia Cloud Platform ](/products/acquia-cloud-platform) 300 % increase in revenue from mobile app 4 month reduction in development time ## The Client Founded in 1997, [United Rentals](https://www.unitedrentals.com/) is the largest equipment rental company in the world, with a store network nearly three times the size of any other provider and locations in 49 states and 10 Canadian provinces. ## The Situation United Rentals had a rapidly growing user base for its native mobile apps, but in the past, the apps forced users to leave the app to place a reservation — a cumbersome and potentially frustrating experience. ## The Challenge While its e-commerce website was responsive and could handle mobile resolutions, United Rentals wanted to deliver a mobile experience that felt like a native app experience. The company wanted to create a convenient, seamless online ordering experience for mobile app customers and get it to market quickly, leveraging its existing e-commerce site if possible. But building a full e-commerce experience, including the online product catalog, cart management, and checkout, in both Android and iOS would require a significant amount of time and development resources. ## The Solution United Rentals partnered with [VMLY&R](https://www.vmlyr.com/), and the team designed and created a new Drupal theme using limited navigation and updated UI components. Separating the theme from the main site using an alias in Acquia Cloud Platform informs Drupal that the user is opening the site from an embedded mobile browser in the app. VMLY&R ensured that cookies facilitated communication between the embedded site and the native mobile app controls, updating the UI badge counts or invalidating the app's data cache as the user makes updates in the web view. ## The Results Using Acquia Cloud Platform and Drupal allowed United Rentals to greatly accelerate its digital reservation rollout to a whole new customer segment on its mobile platform. In the first month post-release, mobile app-attributable revenue increased by 300% — a revenue increase that accounted for 25% of the year-over-year growth for the month of August. Additionally, by leveraging its existing Drupal site, United Rentals was able to reduce its mobile app team’s development time by 3-4 months, allowing them to focus them on other new mobile app features. ## Additional Resources [View More Resources](/resources) [ ![](/themes/custom/juice/images/resources/card/Case-Study/orange-to-yellow-icon.png) Case Study min ###### Equans When Equans needed to expand its brand (and online presence) quickly, Acquia provided a flexible, fast solution. ](/resources/customer-stories/equans) [Image ![MARS Logo](/sites/default/files/media/image/2024-10/MARS%20Logo_Featured%20Customer%20Story.svg) Case Study min ###### Mars Cuts Dev Time 50% with Acquia Site Factory | Case Study Mars unified its global brand portfolio on Acquia Site Factory, cutting dev time 50%, maintenance costs 40%, and initial costs 20%. ](/resources/customer-stories/mars-cuts-dev-time-50-acquia-site-factory) [ ![](/themes/custom/juice/images/resources/card/Case-Study/orange-to-yellow-icon.png) Case Study min ###### AVL AVL needed a cost-effective, open source web solution, and Acquia provided a multisite-friendly platform. ](/resources/customer-stories/avl) First Name Last Name Email Company Job Title Country Country AfghanistanÅland IslandsAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua & BarbudaArgentinaArmeniaArubaAscension IslandAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBosnia & HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBritish Virgin IslandsBruneiBulgariaBurkina FasoBurundiCambodiaCameroonCanadaCanary IslandsCape VerdeCaribbean NetherlandsCayman IslandsCentral African RepublicCeuta & MelillaChadChileChinaChristmas IslandClipperton IslandCocos (Keeling) IslandsColombiaComorosCongo - BrazzavilleCongo - KinshasaCook IslandsCosta RicaCôte d’IvoireCroatiaCubaCuraçaoCyprusCzechiaDenmarkDiego GarciaDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatiniEthiopiaFalkland IslandsFaroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard & McDonald IslandsHondurasHong Kong SAR ChinaHungaryIcelandIndiaIndonesiaIranIraqIrelandIsle of ManIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKosovoKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacao SAR ChinaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmar (Burma)NamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth KoreaNorth MacedoniaNorthern Mariana IslandsNorwayOmanPakistanPalauPalestinian TerritoriesPanamaPapua New GuineaParaguayPeruPhilippinesPitcairn IslandsPolandPortugalPuerto RicoQatarRéunionRomaniaRussiaRwandaSamoaSan MarinoSão Tomé & PríncipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint MaartenSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia & South Sandwich IslandsSouth KoreaSouth SudanSpainSri LankaSt. BarthélemySt. HelenaSt. Kitts & NevisSt. LuciaSt. MartinSt. Pierre & MiquelonSt. Vincent & GrenadinesSudanSurinameSvalbard & Jan MayenSwedenSwitzerlandSyriaTaiwanTajikistanTanzaniaThailandTimor-LesteTogoTokelauTongaTrinidad & TobagoTristan da CunhaTunisiaTürkiyeTurkmenistanTurks & Caicos IslandsTuvaluU.S. Outlying IslandsU.S. Virgin IslandsUgandaUkraineUnited Arab EmiratesUnited KingdomUnited StatesUruguayUzbekistanVanuatuVatican CityVenezuelaVietnamWallis & FutunaWestern SaharaYemenZambiaZimbabwe State - Select -AlabamaAlaskaAmerican SamoaArizonaArkansasArmed Forces (AA)Armed Forces (AE)Armed Forces (AP)CaliforniaColoradoConnecticutDelawareDistrict of ColumbiaFloridaGeorgiaGuamHawaiiIdahoIllinoisIndianaIowaKansasKentuckyLouisianaMaineMarshall IslandsMarylandMassachusettsMichiganMicronesiaMinnesotaMississippiMissouriMontanaNebraskaNevadaNew HampshireNew JerseyNew MexicoNew YorkNorth CarolinaNorth DakotaNorthern Mariana IslandsOhioOklahomaOregonPalauPennsylvaniaPuerto RicoRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVermontVirgin IslandsVirginiaWashingtonWest VirginiaWisconsinWyoming Marketing Opt-In Yes, I would like to receive updates and information about Acquia's products, events, webinars, and more. 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