Image

        ![](/sites/default/files/styles/case_study_stat_logo/public/legacy/images/2019-05/FinalOtsuka-Foundation-Logo-V2-4-color-notag-transpBG_994_t5_4.png?itok=n7bNHr4N) 

 

 

 

# Otsuka America Pharmaceutical Inc

Drupal, Acquia Site Factory

 

 [Visit Otsuka America Pharmaceutical Inc Website](https://www.otsuka-us.com/)Image

        ![Scientist holding Petri dish](/sites/default/files/styles/case_study_stat_hero_desktop/public/media/image/2021-04/Otsuka%20America%20Pharmaceutical%20Inc.png?h=854a7be2&itok=BkaeZbop) 

 

 

 

 

 Industry 

 Healthcare 

 

 Products 

- [Drupal
    
     ](/drupal)
- [Acquia Site Factory
    
     ](/products/acquia-site-factory)
- [Acquia Cloud Platform
    
     ](/products/acquia-cloud-platform)
 
 

 

 

 

  14   %  

increase in page views



 

  41   %  

decrease in bounce rate



 

  5   x  

faster home page load time



 

 

 

## The Client

Part of the Otsuka group of companies since 1989, [Otsuka America Pharmaceutical Inc.](https://www.otsuka-us.com/discover/oapi) (OAPI) oversees commercial product in the US, focusing on a diverse portfolio of products in neuroscience, oncology and cardio-renal. OAPI seeks to deliver first-class, efficient and effective medicines that offer the best value to customers.

## The Situation

With multiple brands within its portfolio, OAPI wanted to create a centralized online platform for both consumer/caregivers and healthcare providers. They developed a single online portal that provided consolidated information and saw this as the first step in laying the groundwork for a site that would allow for easy updates and the addition of future brands. OAPI also wanted to make it easier for consumers to find specialty pharmacies and local care centers.

## The Challenge

In addition to developing pharma-brand sites, OAPI also wanted to launch a tool on its site that would allow patients and caregivers to learn if they met the qualifications for no-cost medication. This eligibility tool, along with the short turnaround time for the multisite environment project, created a challenging situation for the project team, which included software engineering firm [EPAM](https://www.epam.com/).

Image

 ![otsuka-computer](/sites/default/files/styles/legacy_inline_image/public/legacy/images/2019-05/Otsuka%20Template%203_4.png?itok=otsVAk6_)

 



## The Solution

OAPI worked with EPAM to deploy [Acquia Site Factory](https://www.acquia.com/products/drupal-cloud/site-factory), supporting the company’s many brands in a multisite environment for Drupal. The team also created the eligibility tool, supporting the company’s desire to provide a simple way for consumers to inquire about financial assistance. The eligibility tool packaged form submissions into a PDF file and, depending on the information submitted, provided the user with directions to download an enrollment application.

## The Results

EPAM rapidly deployed and tested custom modules and theme contributions in [Acquia Cloud Platform](https://www.acquia.com/products/drupal-cloud/cloud-platform), leading to an improved workflow and easier content updates for the brand sites. Permission-controlled moderation helped refine the site’s content governance, and all sites on the platform were optimized for mobile, desktop and tablet experiences.

- 14 percent increase in page views
- 41 percent decrease in bounce rate
- 4.7x faster home page load time



 

 

 

## Additional Resources

 [View More Resources](/resources) 

  [ ![Icon for Datasheet resource](/themes/custom/juice/images/resources/card/Datasheet/orange-to-pink-icon.png) 

 Datasheet 1 min 

######  Acquia Cloud Platform Data Sheet

 The customer journey hasn’t changed in principle over time. What has changed are the ways we engage with customers. 

  

 

 ](/resources/datasheet/acquia-cloud-platform-data-sheet) 



 

 

 

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