Image ![First Hawaiian Bank logo](/sites/default/files/styles/case_study_stat_logo/public/media/image/2022-09/First%20Hawaiian%20Bank.png?itok=qYERpugw) # First Hawaiian Bank Drupal, Acquia Cloud Platform, Acquia Site Studio [Visit First Hawaiian Bank Website](https://www.fhb.com/en/personal)Image ![Engage Awards 2022 Leader of the Pack Finalist Banner](/sites/default/files/styles/case_study_stat_hero_desktop/public/media/image/2022-09/Engage%202022%20Leader%20of%20the%20Pack_Finalist.jpg?h=3da20c87&itok=gg9mPOpe) Supporting Partner Image ![ci&t_experience_logo](/sites/default/files/styles/large/public/media/image/2022-04/LOGO-CI%26T-color.png?itok=ZugUZ9va) Use Case Customer Experience , Personalization , Low Code Industry Financial Services Region North America Products - [Drupal ](/drupal) - [Acquia Site Studio ](/drupal/site-studio) - [Acquia Cloud Platform ](/products/acquia-cloud-platform) 10 months for full website 50 % decrease in bouncerate 29 % increase in time per session ## The Client First Hawaiian, Inc. is a bank holding company headquartered in Honolulu, Hawaii. Its principal subsidiary, [First Hawaiian Bank](https://www.fhb.com/en/personal), founded in 1858 under the name Bishop & Company, is Hawaii’s oldest and largest financial institution with branch locations throughout Hawaii, Guam, and Saipan. The company offers a comprehensive suite of banking services to consumer and commercial customers, including deposit products, loans, wealth management, insurance, trust, retirement planning, credit card, and merchant processing services. ## The Situation Personalizing digital customer experience has long been overdue in industries with little distinction. The fact that 87% of banking customers who increased their use of digital channels during the pandemic intended to continue doing so post-shutdown revealed a clear business imperative for First Hawaiian Bank (FHB). FHB had started the process by implementing Acquia Cloud Platform, Acquia Site Studio, and Acquia Personalization technologies but needed financial services experts to help maximize its ROI. ## The Challenge FHB’s aim was to reimagine and reshape the digital experience to be customer-centric, while still meeting business objectives like new account growth. Because of its location, FHB had to meet the needs of both locals and international business visitors. Additionally, FHB’s in-house team was not staffed to handle the technical requirements of a new web platform. ## The Solution Working with information technology partner [CI&T](https://ciandt.com/us/en-us/home), the companies kicked off the project by unifying 70+ internal stakeholders. CI&T then helped identify personas and devised a strategy to improve connections with each persona through context-appropriate content. CI&T’s process, combined with the low-code nature of Acquia Site Studio meant that a minimum viable product (MVP) was completed in just three months, and then the full Drupal site launched just under seven months later. Because the MVP was completed quickly, the rest of the transformational process had executive buy-in and support. CI&T laid the groundwork for the in-house team to handle ongoing site optimization, working with them to promote understanding throughout the process. To manage and evolve FHB's digital customer experience, CI&T proposed new business and technology roles. ## The Results Instead of a typical two year cycle, the teams delivered the full website in under 10 months using an agile sprint model and Acquia’s low-code Site Studio solution. The new site's metrics show success, with a 50% decrease in bouncerate and a 29% increase in time spent per session. ## Additional Resources [View More Resources](/resources) [ ![](/themes/custom/juice/images/resources/card/Case-Study/orange-to-blue-icon.png) Case Study min ###### Finastra TV Finastra wanted to wow potential customers with a Netflix-like video channel, and Acquia helped make its vision a reality. Customer Experience ](/resources/customer-stories/finastra-tv) [ ![](/themes/custom/juice/images/resources/card/Case-Study/orange-to-pink-icon.png) Case Study min ###### Franklin Madison Franklin Madison needed to consolidate disparate platforms to optimize its customer experience. Acquia provided the technology that made it happen. Digital Experience Platform ](/resources/customer-stories/franklin-madison) [ ![](/themes/custom/juice/images/resources/card/Case-Study/orange-to-pink-icon.png) Case Study min ###### Grupo Security Grupo Security tapped Acquia to deliver engaging, integrated digital experiences – in weeks, not months. Website Operations ](/resources/customer-stories/grupo-security) First Name Last Name Email Company Job Title Country Country AfghanistanÅland IslandsAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua & BarbudaArgentinaArmeniaArubaAscension IslandAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBosnia & HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBritish Virgin IslandsBruneiBulgariaBurkina FasoBurundiCambodiaCameroonCanadaCanary IslandsCape VerdeCaribbean NetherlandsCayman IslandsCentral African RepublicCeuta & MelillaChadChileChinaChristmas IslandClipperton IslandCocos (Keeling) IslandsColombiaComorosCongo - BrazzavilleCongo - KinshasaCook IslandsCosta RicaCôte d’IvoireCroatiaCubaCuraçaoCyprusCzechiaDenmarkDiego GarciaDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatiniEthiopiaFalkland IslandsFaroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard & McDonald IslandsHondurasHong Kong SAR ChinaHungaryIcelandIndiaIndonesiaIranIraqIrelandIsle of ManIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKosovoKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacao SAR ChinaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmar (Burma)NamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth KoreaNorth MacedoniaNorthern Mariana IslandsNorwayOmanPakistanPalauPalestinian TerritoriesPanamaPapua New GuineaParaguayPeruPhilippinesPitcairn IslandsPolandPortugalPuerto RicoQatarRéunionRomaniaRussiaRwandaSamoaSan MarinoSão Tomé & PríncipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint MaartenSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia & South Sandwich IslandsSouth KoreaSouth SudanSpainSri LankaSt. BarthélemySt. HelenaSt. Kitts & NevisSt. LuciaSt. MartinSt. Pierre & MiquelonSt. Vincent & GrenadinesSudanSurinameSvalbard & Jan MayenSwedenSwitzerlandSyriaTaiwanTajikistanTanzaniaThailandTimor-LesteTogoTokelauTongaTrinidad & TobagoTristan da CunhaTunisiaTürkiyeTurkmenistanTurks & Caicos IslandsTuvaluU.S. Outlying IslandsU.S. Virgin IslandsUgandaUkraineUnited Arab EmiratesUnited KingdomUnited StatesUruguayUzbekistanVanuatuVatican CityVenezuelaVietnamWallis & FutunaWestern SaharaYemenZambiaZimbabwe State - Select -AlabamaAlaskaAmerican SamoaArizonaArkansasArmed Forces (AA)Armed Forces (AE)Armed Forces (AP)CaliforniaColoradoConnecticutDelawareDistrict of ColumbiaFloridaGeorgiaGuamHawaiiIdahoIllinoisIndianaIowaKansasKentuckyLouisianaMaineMarshall IslandsMarylandMassachusettsMichiganMicronesiaMinnesotaMississippiMissouriMontanaNebraskaNevadaNew HampshireNew JerseyNew MexicoNew YorkNorth CarolinaNorth DakotaNorthern Mariana IslandsOhioOklahomaOregonPalauPennsylvaniaPuerto RicoRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVermontVirgin IslandsVirginiaWashingtonWest VirginiaWisconsinWyoming Marketing Opt-In Yes, I would like to receive updates and information about Acquia's products, events, webinars, and more. I understand I can unsubscribe at any time. This site is protected by reCAPTCHA and the Google [Privacy Policy](https://policies.google.com/privacy) and [Terms of Service](https://policies.google.com/terms) apply.