Image ![](/sites/default/files/styles/case_study_stat_logo/public/legacy/images/2020-10/CPChem_Logo_wTag_CMYK_NEW-01_3.png?itok=sOneTp4L) # Chevron Phillips Chemical Drupal, Acquia Cloud Platform, Acquia Edge [Visit Chevron Phillips Chemical Website](https://www.cpchem.com)Image ![Acquia Engage Awards 2020 Dreamers Banner ](/sites/default/files/styles/case_study_stat_hero_desktop/public/legacy/images/2020-10/Events_Acquia%20Engage%20Online%202020_Engage%20Awards_Winners_Case%20Study%20Headers_v1%200_Dreamers_3.png?itok=GhTC0ixQ) Supporting Partner Image ![](/sites/default/files/styles/large/public/legacy/images/2020-12/Campaign%20Factory%20-%20Hero_3.jpg?itok=48uO3Mtg) Awards Engage Award Winner Industry Manufacturing Products - [Drupal ](/drupal) - [Acquia Cloud Platform ](/products/acquia-cloud-platform) - [Acquia Edge CDN ](/products/acquia-cloud-platform/edge) ## **The Client** A joint venture of Chevron Corporation and Phillips 66, Chevron Phillips Chemical was formed in 2000. The company is headquartered in The Woodlands, Texas. ## **The Situation** Chevron Phillips Chemical wanted to completely refresh its website design to support the organization’s overarching goals to set itself apart in the industry with modernized design, automated processes, enhanced sustainability efforts and new and more diverse audiences. ## **The Challenge** Chevron Phillips Chemical faced a number of challenges. - Its eight unique business units each had its own priorities, opinions and content organization. - The existing site offered hundreds of products, making it imperative that product migration ran smoothly while the site buildout was concurrently happening. - Support for Internet Explorer — which made up roughly 20% of traffic — was a must-have. - Company stakeholders made it clear that improving the user experience and making navigation and product search easier and more intuitive was at the top of their lists. ## **The Solution** Working with [Adcetera](https://www.adcetera.com/), the team created brand new designs, custom iconography and sharp imagery featuring a parallax header experience on the homepage to deliver a new-age look that sets Chevron Phillips Chemical apart from competitors. To solve the challenge of site organization as it relates to a large number of products, Adcetera delivered an intuitive product finder with faceted keyword search, refining and multiple views. The website features single-sign-on, an SAP integration, a Facebook integration and a powerful search function that allows document content to be searched in multiple languages. ## **The Results** Utilizing the digital experience assets from Acquia coupled with Drupal’s open source platform, Adcetera and Chevron Phillips Chemical developed a best-in-class digital experience thanks to strong strategy, communication, implementation, and teamwork. In addition to exceeding the desired goals for this website, Chevron Phillips Chemical achieved the following stats the first four months after launching the new website compared to the previous year: - 116% increase in overall users - 121% increase in new users - 70% increase in the number of sessions - 136% increase in top-10 pageviews for Performance Pipe, the business unit that was under a separate umbrella until the redesign - 187% increase in direct site traffic First Name Last Name Email Company Job Title Country Country AfghanistanÅland IslandsAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua & BarbudaArgentinaArmeniaArubaAscension IslandAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBosnia & HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBritish Virgin IslandsBruneiBulgariaBurkina FasoBurundiCambodiaCameroonCanadaCanary IslandsCape VerdeCaribbean NetherlandsCayman IslandsCentral African RepublicCeuta & MelillaChadChileChinaChristmas IslandClipperton IslandCocos (Keeling) IslandsColombiaComorosCongo - BrazzavilleCongo - KinshasaCook IslandsCosta RicaCôte d’IvoireCroatiaCubaCuraçaoCyprusCzechiaDenmarkDiego GarciaDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatiniEthiopiaFalkland IslandsFaroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard & McDonald IslandsHondurasHong Kong SAR ChinaHungaryIcelandIndiaIndonesiaIranIraqIrelandIsle of ManIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKosovoKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacao SAR ChinaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmar (Burma)NamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth KoreaNorth MacedoniaNorthern Mariana IslandsNorwayOmanPakistanPalauPalestinian TerritoriesPanamaPapua New GuineaParaguayPeruPhilippinesPitcairn IslandsPolandPortugalPuerto RicoQatarRéunionRomaniaRussiaRwandaSamoaSan MarinoSão Tomé & PríncipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint MaartenSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia & South Sandwich IslandsSouth KoreaSouth SudanSpainSri LankaSt. BarthélemySt. HelenaSt. Kitts & NevisSt. LuciaSt. MartinSt. Pierre & MiquelonSt. Vincent & GrenadinesSudanSurinameSvalbard & Jan MayenSwedenSwitzerlandSyriaTaiwanTajikistanTanzaniaThailandTimor-LesteTogoTokelauTongaTrinidad & TobagoTristan da CunhaTunisiaTürkiyeTurkmenistanTurks & Caicos IslandsTuvaluU.S. Outlying IslandsU.S. Virgin IslandsUgandaUkraineUnited Arab EmiratesUnited KingdomUnited StatesUruguayUzbekistanVanuatuVatican CityVenezuelaVietnamWallis & FutunaWestern SaharaYemenZambiaZimbabwe State - Select -AlabamaAlaskaAmerican SamoaArizonaArkansasArmed Forces (AA)Armed Forces (AE)Armed Forces (AP)CaliforniaColoradoConnecticutDelawareDistrict of ColumbiaFloridaGeorgiaGuamHawaiiIdahoIllinoisIndianaIowaKansasKentuckyLouisianaMaineMarshall IslandsMarylandMassachusettsMichiganMicronesiaMinnesotaMississippiMissouriMontanaNebraskaNevadaNew HampshireNew JerseyNew MexicoNew YorkNorth CarolinaNorth DakotaNorthern Mariana IslandsOhioOklahomaOregonPalauPennsylvaniaPuerto RicoRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVermontVirgin IslandsVirginiaWashingtonWest VirginiaWisconsinWyoming Marketing Opt-In Yes, I would like to receive updates and information about Acquia's products, events, webinars, and more. 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