Image ![CarsIreland.ie](/sites/default/files/styles/case_study_stat_logo/public/media/image/2021-10/CarsIreland.png?itok=vgvCyi_L) # CarsIreland.ie Drupal, Acquia Cloud Platform [Visit CarsIreland.ie Website](http://www.carsireland.ie)Image ![Engage Awards 2021 Doers](/sites/default/files/styles/case_study_stat_hero_desktop/public/media/image/2021-10/Doers_0.png?h=c9152b58&itok=Bod1X39V) Supporting Partner Image ![](/sites/default/files/styles/large/public/legacy/images/2019-04/annertech-logo-main-white%402x_4.png?itok=P_9N5xWb) Industry Media & Entertainment Products - [Drupal ](/drupal) - [Acquia Cloud Platform ](/products/acquia-cloud-platform) 75 % engagement rate 14 pages per user session ## The Client CarsIreland.ie is Ireland's largest new and used vehicles classifieds website with a catalog of more than 50,000 vehicles available from dealers and private sellers. ## The Situation One of Ireland’s leading car sales platforms, CarsIreland.ie has grown to become one of the best-loved platforms for both customers and car dealerships when it comes to buying and selling cars. The company’s main strategic goal was to become the market leader in Ireland’s car classified industry, offering a superior online experience and delivering what modern users want from classified websites. To do this, the company’s new online platform needed to minimize the number of steps the user needed to take to find available new or used vehicles quickly— all while empowering dealerships to increase sales. ## The Challenge The company faced many challenges with its previous online platform: - Uploading and augmenting vehicle inventory was slow and didn’t happen in real time. - The old platform struggled to accommodate the content that car buyers wanted — high-quality images, 360-degree car views, videos, etc. - Users accessing the site through mobile devices had a less-than-stellar experience. - Lack of reporting and transparency made it difficult for client sellers to track performance. For example, they couldn’t tell if a phone call came from a potential buyer looking at the site. - Site performance and uptime was lacking. ## The Solution CarsIreland.ie tapped digital partner [Annertech](https://www.annertech.com/) to execute its UX and design changes, while engineering a search engine that was faster and better than any of its competitors. Ultimately, the teams chose Drupal for its relatively low entry cost and its API-driven capabilities and ability to add enterprise functionality. Because they didn’t want to be worried about hosting, Acquia Cloud Platform was selected to ensure the CarsIreland.ie platform is performant and scalable, with very high availability. ## The Results The platform went live in February 2021, and feedback has been overwhelmingly positive. Site metrics show a strong engagement rate (75%) and a high average number of pages per session (13.5). Additionally, CarsIreland.ie has noticed increased repeat visitors, indicating that users appreciate the new search functionality. As feedback is gathered from customer reviews, the dealership network and platforms such as TrustPilot and Google reviews, site development continues — in essence, creating a continuous innovation loop that evolves and grows with the market First Name Last Name Email Company Job Title Country Country AfghanistanÅland IslandsAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua & BarbudaArgentinaArmeniaArubaAscension IslandAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBosnia & HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBritish Virgin IslandsBruneiBulgariaBurkina FasoBurundiCambodiaCameroonCanadaCanary IslandsCape VerdeCaribbean NetherlandsCayman IslandsCentral African RepublicCeuta & MelillaChadChileChinaChristmas IslandClipperton IslandCocos (Keeling) IslandsColombiaComorosCongo - BrazzavilleCongo - KinshasaCook IslandsCosta RicaCôte d’IvoireCroatiaCubaCuraçaoCyprusCzechiaDenmarkDiego GarciaDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatiniEthiopiaFalkland IslandsFaroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard & McDonald IslandsHondurasHong Kong SAR ChinaHungaryIcelandIndiaIndonesiaIranIraqIrelandIsle of ManIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKosovoKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacao SAR ChinaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmar (Burma)NamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth KoreaNorth MacedoniaNorthern Mariana IslandsNorwayOmanPakistanPalauPalestinian TerritoriesPanamaPapua New GuineaParaguayPeruPhilippinesPitcairn IslandsPolandPortugalPuerto RicoQatarRéunionRomaniaRussiaRwandaSamoaSan MarinoSão Tomé & PríncipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint MaartenSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia & South Sandwich IslandsSouth KoreaSouth SudanSpainSri LankaSt. BarthélemySt. HelenaSt. Kitts & NevisSt. LuciaSt. MartinSt. Pierre & MiquelonSt. Vincent & GrenadinesSudanSurinameSvalbard & Jan MayenSwedenSwitzerlandSyriaTaiwanTajikistanTanzaniaThailandTimor-LesteTogoTokelauTongaTrinidad & TobagoTristan da CunhaTunisiaTürkiyeTurkmenistanTurks & Caicos IslandsTuvaluU.S. Outlying IslandsU.S. Virgin IslandsUgandaUkraineUnited Arab EmiratesUnited KingdomUnited StatesUruguayUzbekistanVanuatuVatican CityVenezuelaVietnamWallis & FutunaWestern SaharaYemenZambiaZimbabwe State - Select -AlabamaAlaskaAmerican SamoaArizonaArkansasArmed Forces (AA)Armed Forces (AE)Armed Forces (AP)CaliforniaColoradoConnecticutDelawareDistrict of ColumbiaFloridaGeorgiaGuamHawaiiIdahoIllinoisIndianaIowaKansasKentuckyLouisianaMaineMarshall IslandsMarylandMassachusettsMichiganMicronesiaMinnesotaMississippiMissouriMontanaNebraskaNevadaNew HampshireNew JerseyNew MexicoNew YorkNorth CarolinaNorth DakotaNorthern Mariana IslandsOhioOklahomaOregonPalauPennsylvaniaPuerto RicoRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVermontVirgin IslandsVirginiaWashingtonWest VirginiaWisconsinWyoming Marketing Opt-In Yes, I would like to receive updates and information about Acquia's products, events, webinars, and more. I understand I can unsubscribe at any time. This site is protected by reCAPTCHA and the Google [Privacy Policy](https://policies.google.com/privacy) and [Terms of Service](https://policies.google.com/terms) apply.