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        ![adventhealth logo](/sites/default/files/styles/case_study_stat_logo/public/media/image/2022-09/Advent%20Health.png?itok=3LLv2TSP) 

 

 

 

# AdventHealth

When AdventHealth needed to unify multiple hospitals into a single digital brand, Acquia provided the solution.

 

 [Visit AdventHealth Website](https://www.adventhealth.com/)Image

        ![Engage Awards 2022 Leader of the Pack Winner Banner](/sites/default/files/styles/case_study_stat_hero_desktop/public/media/image/2022-09/Engage%202022%20Leader%20of%20the%20Pack_Winner.jpg?h=3da20c87&itok=xBn2Drcj) 

 

 

 

 

 Supporting Partner 

Image

 ![Phase2](/sites/default/files/styles/large/public/media/image/2022-08/Phase2logo.png?itok=Jv6rEEvg)

 

 

 

 

 Awards 

 Engage Award Winner 

 

 Use Case 

  Digital Experience Platform ,   Website Operations ,   Customer Experience  

 

 Industry 

 Healthcare 

 

 Region 

 North America 

 

 Products 

- [Drupal
    
     ](/drupal)
- [Acquia Cloud Platform
    
     ](/products/acquia-cloud-platform)
 
 

 

 

 

  213   %  

increase in appointment requests



 

  176   %  

increase in search impressions



 

  23   %  

increase in users YoY



 

 

 

## The Client

[AdventHealth](https://www.adventhealth.com/) is a connected system of care for every stage of life and health. More than 80,000 skilled and compassionate caregivers in physician practices, hospitals, outpatient clinics, skilled nursing facilities, home health agencies and hospice centers provide individualized, holistic care. A shared vision, common values, focus on whole-person health and commitment to making communities healthier unify the system's 50 hospital campuses.

## The Situation

With more than 50 hospital campuses in nine states, Adventist Health System is one of the largest provider networks in the U.S. But with several independently branded hospitals and hundreds of different online experiences under the parent system, Adventist Health had an identity problem.

## The Challenge

To become a nationally recognized healthcare leader, the organization needed to unify all its hospitals under a new brand and to create a single digital presence that would bring the rebranding and mission of “Whole-Person Health Care” to life.

## The Solution

Digital agency [Phase2](https://www.phase2technology.com/) was tasked with architecting, building, and migrating the disparate collection of websites to a new Drupal platform. Working together, the teams created a new, customer-centric platform, including appointment booking, billing, and more. The new AdventHealth.com platform launched on January 1, 2019 as Adventist Health System rebranded to AdventHealth.

The platform united 1,200 facilities, 796 websites, and multiple physician search and booking systems into a single, seamless digital front door supported by a new brand design. Additionally, to create an industry-leading tech stack, Phase2 consolidated 28 different content management systems, eight different physician search experiences, and five different CRM platforms into a single Drupal 8 CMS, a system-wide Salesforce CRM, and an on-brand and highly customizable physician search and appointment booking experience.

By choosing Drupal as the CMS and Acquia's solution as the platform’s hub, AdventHealth’s marketing teams can now tap into a pre-existing library of materials (guides, questionnaires, surveys, emails, etc.), customizing only the elements necessary for a particular campaign. This allows them to share best practices throughout the organization, ensuring new campaigns are effectively optimized before launch. And new sites can be built without developer resources, giving marketers greater flexibility and control while allowing developers to continue focusing on high-value tasks.

## The Results

AdventHealth’s results have shown that the new digital platform resonates with staff, customers, patients, and caregivers.

- Site builds went from taking six to nine months to under four weeks
- 17% increase for online lab scheduling, year over year
- 24% increase for online mammogram scheduling year over year
- 213% increase in appointment requests
- $12.8M increase in organic search value
- 176% increase in search impressions
- 23% year over year increase in users



 

 

 

## Additional Resources

 [View More Resources](/resources) 

  [ ![](/themes/custom/juice/images/resources/card/Case-Study/orange-to-pink-icon.png) 

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  [ ![](/themes/custom/juice/images/resources/card/Case-Study/orange-to-teal-icon.png) 

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######  Dana-Farber/Boston Children’s Cancer and Blood Disorders Center

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  [ ![](/themes/custom/juice/images/resources/card/Case-Study/orange-to-pink-icon.png) 

 Case Study  min 

######  Novavax

 When Novavax needed to scale its online presence to meet the demands of a global marketplace, Acquia provided the perfect platform. 

 Website Operations  

 

 ](/resources/customer-stories/novavax) 



 

 

 

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