--- [ ![Acquia DAM product Page](/sites/default/files/styles/product_header_icon/public/media/image/2025-04/Acquia%20DAM%20Logo.png?itok=RhjykvDm) DAM ](https://www.acquia.com/products/acquia-dam) - [Features](/products/acquia-dam/features) - [All Features](/products/acquia-dam/features) - [Artificial Intelligence](/products/acquia-dam/features/ai) - [API](/products/acquia-dam/api) - [Insights](/products/acquia-dam/features/insights) - [Add Ons](/products/acquia-dam/add-ons) - [Entries](/products/acquia-dam/entries) - [Templates](/products/acquia-dam/templates) - [Workflow](/products/acquia-dam/workflow) - [Portals](/products/acquia-dam/portals) - [Syndicate](/products/acquia-dam/syndicate) - [Video Creator](/products/acquia-dam/video-creator) - [Integrations](https://www.acquia.com/integrations?product=30776) - [Use Cases](/products/acquia-dam/use-cases) - [Resources](https://www.acquia.com/resources?marketing_cloud_product%5B0%5D=30776&marketing_cloud_product%5B1%5D=429001) - [Videos](/tv/organize-digital-assets) - [Blog](https://www.acquia.com/blog?category=429666) - [Customer Stories](https://www.acquia.com/resources/customer-stories?use_cases=&product=30776&industry=) - [Pricing](/products/acquia-dam/pricing-plans) [Support](/products/acquia-dam/support) [Try Acquia DAM Now](https://www.acquia.com/about-us/contact/dam-request-a-demo) ## Breadcrumb 1. [Home](/) 2. [Products](/products) 3. [Acquia DAM](/products/acquia-dam) 4. [Features](/products/acquia-dam/features) 5. Acquia DAM Insight Features # Analytics & Insights Interactive reports reveal when, where, how, and who is using your assets. Use Acquia DAM Insights to cut costs and steer your content investments. ![stylized graphic showing various product UI for views, breakdown of asset downloads, and status](/sites/default/files/styles/flex_header_desktop/public/media/image/2024-10/Acquia%20DAM%20Add%20On%20Hub%20Page%20Hero%20Graphic.png?h=03155992&itok=i_7zM64H) Image ![The Mariners’ Museum and Park Logo](/sites/default/files/styles/wysiwyg_full_no_crop_/public/media/image/2024-10/Line%20Art%20Testimonial%20Graphic_Pink.png?itok=Qwzu0c8I) Image ![pink quotation mark](/sites/default/files/media/image/2024-10/Quotes.svg) **Having these analytics helps us when we are looking for grants and we’re looking for donors — we can show the impact of our work** --- Marc Marsocci, Director of Digital Services The Mariners’ Museum and Park [See the Customer Story](/resources/customer-stories/mariners-museum-and-park "The Mariners’ Museum and Park") ## Gain Visibility Into Asset Performance Image ![Product UI showing embed views by referrer domain](/sites/default/files/media/image/2024-10/Inishgt%20Feature%20DAM_Content%20Impact.svg) ### Content Impact and ROI Gain insights into content usage patterns to guide content strategy without overspending. See asset views, downloads, searches, uploads, plays, intended use, and more. Actions: - Identify content gaps by pairing user search data and results - Calculate content creation savings by tracking reuse and repurposing across regions and channels - Stop investing in content with low usage Image ![product ui showing a breakdown by country in pie graph form](/sites/default/files/media/image/2024-10/Inishgt%20Feature%20DAM_Tracking%20and%20Lifecycle.svg) ### Tracking and Lifecycle Management See where your assets are being viewed geographically and on which website domains. Filter data by city, country, file type, embed link creator, and more. Actions: - See where content is activated and replace embedded or linked files before archiving - Inform localization and translation using geographic data - Track down outdated or non-compliant content Image ![product UI showing a number of views and shares](/sites/default/files/media/image/2024-10/Inishgt%20Feature%20DAM_System%20Utilization.svg) ### System Utilization and Optimization Get instant snapshots of your DAM site’s performance. Track logins, searches, shares, uploads, and more. Actions: - Encourage and monitor user adoption - Report on asset utilization - Identify key asset contributors [How to Measure your DAM ROI](/resources/e-book/how-measure-your-dam-roi "How to Measure Your DAM ROI") ## Capabilities ![list icon](/sites/default/files/styles/content_grid_36px_width/public/media/image/2022-09/list.png?h=2f293b25&itok=XHTBS-IN) Custom Reports Build custom reports with just a few clicks. Use granular filters and groupings for deeper insights. ![Web Data Icon](/sites/default/files/styles/content_grid_36px_width/public/media/image/2022-09/SEO.png?h=2f293b25&itok=dUuuAQaL) **Visualize Your Data** Turn your asset and system data into compelling stories. ![illustration of an image](/sites/default/files/styles/content_grid_36px_width/public/media/image/2024-05/Icon_Feature_Image.png?h=2f293b25&itok=wJqIQ60T) **Asset Insights** See asset activity and engagement. ![computer status icon](/sites/default/files/styles/content_grid_36px_width/public/media/image/2022-09/status.png?h=2f293b25&itok=DtZooJRG) **Sitewide Insights** Build reports on asset and user activity like searches, shares, embeds, downloads, and more. ![scale icon](/sites/default/files/styles/content_grid_36px_width/public/media/image/2022-09/external-link.png?h=8adca28b&itok=G87aNihv) **Share** Export your data to a CSV file for further analysis or download a PNG image of your chart to include it in presentations. ![share icon](/sites/default/files/styles/content_grid_36px_width/public/media/image/2023-03/share-2%202.png?h=2f293b25&itok=sE3aLIQF) **Connect** Use the Insights API to connect asset-level data to business intelligence (BI) tools or databases. Test Your Designs ##### Conduct A/B, multivariate, and split testing on elements of your digital interfaces and roll out winning iterations. [Learn About Acquia Conversion Optimization](/products/acquia-conversion-optimization) ## Calculator Your DAM ROI What’s the cost of your current approach to creating and managing digital assets? Enter your numbers and see. [Calculate Your DAM ROI ](/dam-roi-calculator "Calculate Your DAM ROI")