--- [ ![Acquia DAM product Page](/sites/default/files/styles/product_header_icon/public/media/image/2025-04/Acquia%20DAM%20Logo.png?itok=RhjykvDm) DAM ](https://www.acquia.com/products/acquia-dam) - [Features](/products/acquia-dam/features) - [All Features](/products/acquia-dam/features) - [Artificial Intelligence](/products/acquia-dam/features/ai) - [API](/products/acquia-dam/api) - [Insights](/products/acquia-dam/features/insights) - [Add Ons](/products/acquia-dam/add-ons) - [Entries](/products/acquia-dam/entries) - [Templates](/products/acquia-dam/templates) - [Workflow](/products/acquia-dam/workflow) - [Portals](/products/acquia-dam/portals) - [Syndicate](/products/acquia-dam/syndicate) - [Video Creator](/products/acquia-dam/video-creator) - [Integrations](https://www.acquia.com/integrations?product=30776) - [Use Cases](/products/acquia-dam/use-cases) - [Resources](https://www.acquia.com/resources?marketing_cloud_product%5B0%5D=30776&marketing_cloud_product%5B1%5D=429001) - [Videos](/tv/organize-digital-assets) - [Blog](https://www.acquia.com/blog?category=429666) - [Customer Stories](https://www.acquia.com/resources/customer-stories?use_cases=&product=30776&industry=) - [Pricing](/products/acquia-dam/pricing-plans) [Support](/products/acquia-dam/support) [Try Acquia DAM Now](https://www.acquia.com/about-us/contact/dam-request-a-demo) ## Breadcrumb 1. [Home](/) 2. [Products](/products) 3. [Acquia DAM](/products/acquia-dam) 4. Acquia DAM Features **Acquia DAM** # Features Acquia brings a flexible and feature rich DAM. [Read the Forrester Report](/resources/reports/2024-forrester-wave-digital-asset-management-systems "The Forrester Wave™: Digital Asset Management Systems, Q1 2024") ![Illustration of media icons coming out of a mobile device](/sites/default/files/styles/flex_header_desktop/public/media/image/2024-02/Forrester%20Wave%20DAM%202024_Hero_Desktop.png?h=8b526752&itok=RSnmUupU) ![Illustration of media icons coming out of a mobile device](/sites/default/files/styles/flex_header_desktop/public/media/image/2024-02/Forrester%20Wave%20DAM%202024_Hero_Mobile.png?h=8b526752&itok=S_8XklY1) ![Illustration of media icons coming out of a mobile device](/sites/default/files/styles/flex_header_desktop/public/media/image/2024-02/Forrester%20Wave%20DAM%202024_Hero_Mobile.png?h=8b526752&itok=S_8XklY1) Image ![icon of cpu chip](/sites/default/files/styles/two_column_feature_showcase_icon/public/media/image/2023-03/Icon_Feature_CPU.png?itok=MqjAbEcw) --- ## **Artificial Intelligence** A helping hand that’s powered by computer vision and a large language model–based chatbot...and always working. Generate metadata 100x faster than manual processing, at a 90% lower cost, in 53 languages. Plus, generate descriptions to optimize content for search, in DAM or on the web. ##### AI Assistant Chatbot in Workflow Get AI generated copy and design ideas in the comments functionality of the Workflow proofer. ##### **AI Generated Alt Text** Ensure all images have alt text to make them accessible and search optimized. ##### **AI Generated Product Descriptions** Turn existing product data into on-brand, search-optimized product descriptions. ##### **AI Starter Packs** Industry-specific AI starter packs available for travel, apparel, and food. ##### AI Video Transcription Make text of transcripts searchable to find videos faster and quickly reuse quotes in content ##### **Auto-Tagging** Use AI-powered auto tagging to apply keywords that make files instantly searchable. ##### **Custom AI-Tagging Models** Use your data to teach the AI tools how to recognize and apply keywords that are specific to your products or business. ##### Duplicate Asset Detection Easily review and remove duplicates to declutter search results and free up storage space ##### Facial recognition Use AI to recognize and tag people for faster management of images featuring staff, talent, and others ##### **Natural Language Search** Search the way you speak, find exactly what you mean – in any language. Image ![3 rings inside of eachother](/sites/default/files/styles/two_column_feature_showcase_icon/public/media/image/2023-03/Icon_Feature_Centralize.png?itok=TjycE9SK) --- ## Centralize All Sorts of Assets See what you’re working with — literally and figuratively. View and interact with hi-resolution previews for a wide range of file formats. ##### Audio Podcasts, music, sound effects, and mnemonics. ##### Brand Guidelines Messaging, visual styles, and values. ##### Documents Sell sheets, legal, reports, and scripts. ##### Images Illustrations, logos, photographs, camera raw, and 360° spin photography. ##### PDF's Whitepapers, slide decks, and e-books. ##### Videos Final produced pieces, short versions for social, comp reels, b-roll, and training. ##### Work-In-Progress InDesign, Photoshop, and Illustrator files. Image ![search icon](/sites/default/files/styles/two_column_feature_showcase_icon/public/media/image/2022-09/Search.png?itok=_2Zu5ksC) --- ## Organize and Search Maximize the use of your content. Give users a variety of options to find exactly what they need. ##### Natural Language Search (Coming soon!) Find assets faster with a search that accounts for the users language and context, to provide more relevant results. All while requiring less metadata. ##### Advanced Search Limit your search to specific metadata fields to return precise date ranges, file formats, or other values. ##### AI Color Search Filter down search results by color or search for a specific HEX value. Our algorithm analyzes the color composition of your images for you, no need to manually tag it. ##### AI Tags Use AI to organize and find assets using tags for keywords. Tags offer a collaborative classification of assets in a loose structure. ##### Archive Keep content accessible at the end of its lifecycle for long-term. ##### Categories Make browsing a snap with a category menu. Users can drill down through a menu structure to find or discover the assets, products, and templates they need. ##### Collections Pull together assets for your own personal project or share with a team to collaborate on a campaign or other project. ##### Faceted Search Turn controlled metadata values, numeric ranges, or date fields into powerful search filters. ##### Keyword Search Enter terms for a search across all metadata fields and values. ##### Metadata Design a metadata schema that reflects your unique business processes and structure. Unlimited options allow your site to be as simple or sophisticated as you'd like. ##### Predictive Search Use predictive search to complete the text entered in the search bar based on filenames, category names, and metadata fields. ##### Related Assets Discover assets that are similar based on metadata or product associations. ##### Sort by Relevance The default sort option is by relevance. Our algorithm determines relevance by matching the user search terms with the metadata values of assets. ##### Version Control Track file iterations and retain the related metadata values. Duplicate filenames trigger conflicts that can be added as versions. Image ![Upload Cloud Icon](/sites/default/files/styles/two_column_feature_showcase_icon/public/media/image/2022-09/upload-cloud.png?itok=cYy8z40N) --- ## **Asset Uploads and Metadata** Maximize the use of your content. Give users a variety of options to find exactly what they need. ##### **API Upload and Edits** Upload, add metadata, and other tasks are all possible through the API. ##### **Filename to Metadata Mapping** Use the structure in your file naming convention to populate metadata fields. ##### **Metadata Importer** Map metadata for batch processes, such as uploading assets from a photoshoot, updating products, or importing assets from another DAM system. ##### **Product Attributes** Pull in product attributes from Entries and use them as asset metadata. ##### **Upload Profiles** Define default metadata for different profiles to streamline the asset upload and approval process. ##### **Upload via a Smart Workflow** Upload files and folders effortlessly using this drag-and-drop tool. Apply default metadata, categories, and security, or use the guided wizard to assign custom data. Image ![Integration icon](/sites/default/files/styles/two_column_feature_showcase_icon/public/media/image/2022-09/Integration.png?itok=ZwLZQ0wH) --- ## **Integrations to Keep Your Content In Sync** Make DAM the central hub for your assets, coordinating the flow of files and metadata between design creation tools and marketing distribution tools. ##### **Content Management Integrations** Build websites and pages faster by making on-brand assets in Acquia DAM available for web teams in the CMS. ##### **Creative Editing Integrations** Allow creatives to search for and add assets from Acquia DAM to Adobe Creative Cloud, Microsoft Office, and other design files. ##### LLMs Easily integrate with your organization’s LLM to use custom prompts to generate metadata, e.g., . ##### **Product Information Management Integrations** Deliver high-quality product content across sales channels at scale with a bi-directional asset and metadata sync. ##### **Project Management Integrations** Don’t leave the important information behind. Pull final files with metadata from the project management system with the click of a button. #### **Plus, Many More Integrations** [See Acquia DAM Integrations](/node/22976 "Integrations") Image ![refresh icon](/sites/default/files/styles/two_column_feature_showcase_icon/public/media/image/2022-09/Cache.png?itok=2F703R2n) --- ## **Access Up-to-Date, Approved Content** Keep projects moving forward across regions and time-zones with self-serve access. ##### **Branded Login Page** Begin your user experience with your login page. Brand it with a logo, color scheme, and hero graphic that tells your story. ##### **Dashboard Messages** Target specific user groups with permissioned, customized dashboard messages to highlight key assets, brand guidelines, and product launches. ##### **Time-based access** Control access to assets with release and expiration dates. ##### **Workflow Visibility** Gain visibility and insight into your creative lifecycle as concepts evolve into distributable assets. Image ![list icon](/sites/default/files/styles/two_column_feature_showcase_icon/public/media/image/2022-09/list.png?itok=hGSERvjo) --- ## **Coordinate Distribution Across Channels** Send assets to teams or systems to support sales, marketing, and e-commerce operations. ##### Smart Embed Codes (Coming soon!) Let the DAM dynamically optimize your files for user viewing and website performance on every channel, including smart crop to subject. ##### **Create Once Publish Everywhere (COPE)** Maintain one master asset and update versions everywhere online. ##### **Data Exports** Export product listings, user information, metadata, order and upload history, asset search results, and more. ##### **Embed Codes** Create a block of HTML text to embed in a webpage, email, or other online source. ##### **Global Content Delivery Network (CDN)** Give users up-to-date, high-speed, and low-latency access to assets securely, with our CDN, Amazon CloudFront. ##### **Integrations** Import, deliver, and sync data across software tools. Connect data with managed integrations, prebuilt connectors, ready-to-use plugins, and REST API. ##### **Portals** Share curated sets of assets with control and flexibility in a beautiful branded webpage. No coding required. ##### **Share Links** Include this link in an email or instant message to give others easy access to an asset preview, with options to download the file in the format(s) they need. ##### **Share Search Results** Copy the URL of a search result to bookmark it or share it with another DAM user. The DAM will re-run the search based on the search terms, filters, and sort order. ##### **Templates** Create web and print collateral on demand using your centralized digital assets. Image ![bell icon](/sites/default/files/styles/two_column_feature_showcase_icon/public/media/image/2023-03/Icon_Feature_Notification.png?itok=t-yikcOL) --- ## **Paths Notifications** Set up rule-based notifications to alert users of events throughout the content and product lifecycle. No coding required. ##### **Add Criteria** Refine path notifications using asset groups, controlled vocabulary metadata fields, or categories. ##### **Custom Notifications** Enter one or more recipient email addresses, a subject line, and email text. ##### **Insert Variables** Use variables to automatically pull information about the trigger event you selected into your email, like number of assets, asset share links, or product details links. ##### **Triggers** Trigger a path when assets are added to an asset group, assets are going to expire, or when a new product is created in the Entries app. Image ![edit icon](/sites/default/files/styles/two_column_feature_showcase_icon/public/media/image/2022-09/Low%20Code.png?itok=rpQm4UEN) --- ## **Asset Transformations** Manage one original file and use Acquia DAM to optimize the asset for any given channel – in real time. ##### **Dynamic Embed Codes** Programatically change the format, adjust the size, set the crop, and set the background color. ##### **Image Conversions on the Fly** Resize, crop, or convert images into a specific size, DPI, color space, or format. ##### **Video Conversions on the Fly** Convert files into a specific bitrate, frame rate, or pixel width and height. ##### **Web Setting** Choose to embed an image using the web setting and the DAM will select the optimal format for the channel and characteristics of the asset. Image ![Web Data Icon](/sites/default/files/styles/two_column_feature_showcase_icon/public/media/image/2022-09/SEO.png?itok=NUhDFnZK) --- ## **Insights** Improve marketing efficiency with content analytics. The Insights app reveals who’s using your content, when, where, and how. Use it to save costs, steer your marketing budget, and justify your investment in DAM technology. ##### **Asset Insights** See asset activity and engagement. Filter down events to see where they are happening. Group events by time frame, file format, and other ways to combine data in meaningful ways. ##### **Export Your Insights** Export your filtered data to a CSV for further analysis or download a PNG image of your chart to include it in a presentation for stakeholders. Use the Insights API to connect your asset-level data to business intelligence (BI) tools. ##### **Sitewide Analytics** With data on searches, shares, embeds, views, downloads, and more, you can see where your content really goes. Image ![credentials icon](/sites/default/files/styles/two_column_feature_showcase_icon/public/media/image/2022-09/Frame%20400982.png?itok=2rJMrwNI) --- ## **Administrate with Granular Controls** Share all or selections of your product catalog with ease. Sync product data to e-commerce platforms, marketplaces, and websites. Share a channel portal with distributor. ##### **Asset** Groups Secure your content by using assets groups to control the files each role is able to view, order, edit, or delete. ##### **Asset Release and Expiration Dates** Set default asset release and expiration dates and permission them by user role. ##### **Conversion Formats** Determine conversion formats that display when you download or share assets. Image, audio, and video conversions can be user-role specific. ##### **End-User License Agreement (EULA)** Customize the EULA upon login, and configure order and download settings to align with your legal requirements. ##### **Read-Only Data** Lock down fields to ensure accurate data. ##### **Roles** Place your users into permissioned roles based on department, job, or any other function. Each Collective site can accommodate over 150 different roles, for enterprise governance. ##### **Single Sign-On (SSO)** Remove login obstacles and increase security by automatically authenticating users. SAML 2.0, LDAP, OpenID, Simple One-Way HTTP, and customer integrations supported. ##### **Site Level Analytics** Track user-engagement metrics, including login, download, and search activity. Our dashboards are loaded with “must track” sitewide asset engagement and user activity. ##### **Watermarking** Stop screen capture reuse by adding visible watermarks to previews. Set visible or hidden watermarks on downloads by user group. Image ![security icon](/sites/default/files/styles/two_column_feature_showcase_icon/public/media/image/2022-09/Security.png?itok=2PvTOMM8) --- ## **Security** A secure, SaaS DAM solution on Amazon Cloud for over 15 years and counting ##### **Enterprise Security** Rely on the durability of SOC 2-compliant Amazon infrastructure. Data is transferred over SSL, encrypted at rest, and backed up in cold storage. ##### HIPAA Compliant Acquia DAM meets the rigorous requirements of the Health Insurance Portability and Accountability Act (HIPAA). Acquia signs Business Associate Agreements (BAAs) with customers in and around the healthcare and wellness industries. ##### Private Data Your data is always encrypted, preventing unauthorized access. ##### **Redundancy** Your data is redundantly stored and synchronized within multiple geographically separate data centers in two Amazon S3 Regions. ##### **Storage** Your files will be stored in Amazon Simple Storage Service (S3), the same massively scalable platform used by Netflix, Airbnb, and Nasdaq. It’s designed to deliver 99.999999999% durability. ##### **Third-Party Validation** We employ a third party to run continuous assessments of our DAM environment, checking for all known vulnerabilities based on the WASC Threat Classification and OWASP Top 10 standards. ##### **User Audit Trails** Audit the details of user activity within your DAM system and asset usage through Acquia DAM reports and Insights leveraging Amazon CloudWatch and Kinesis. FAQ What are the key features of a digital asset management system? Core DAM features include a centralized asset library with advanced search, metadata tagging, version control, user permissions, workflow automation, brand portals, and analytics. Acquia DAM adds AI-powered capabilities like automated tagging, color detection, text extraction, video transcription, and AI-generated descriptions that save creative teams hours of manual work. Additional features include templating tools, a video creator, product catalogs, and branded portal creation for external partner sharing. How does AI improve digital asset management in Acquia DAM? Acquia DAM uses AI to automate the most time-consuming parts of asset management: it auto-generates metadata tags, detects dominant colors, transcribes video/audio content, extracts text from documents, and creates written descriptions — all without manual input. This means your asset library becomes dramatically more searchable and discoverable without burdening your team. AI also helps identify duplicate assets and suggests optimal file formats for different distribution channels. What is a brand portal and how does it work in Acquia DAM? A brand portal is a curated, branded microsite built within Acquia DAM that provides external partners, agencies, franchisees, or vendors with self-service access to approved brand assets, guidelines, and templates. You can create multiple portals for different audiences — one for press/media, one for retailers, one for partners — each with custom branding, access controls, and content. This eliminates the back-and-forth of emailing assets and ensures external teams always use the latest, brand-approved materials. How does Acquia DAM handle video assets and video creation? Acquia DAM includes a built-in Video Creator that enables teams to create, edit, templatize, and translate video content without leaving the DAM platform. Video assets are automatically transcribed for searchability, and AI generates relevant tags and descriptions. Supports uploading, storing, streaming, and distributing video files of any size, with configurable delivery formats optimized for web, social, and broadcast channels. Does Acquia DAM support digital rights management (DRM) and asset expiration? Yes — Acquia DAM includes rights management features that allow you to set expiration dates on assets, display usage rights and licensing information, add watermarks, and restrict access by user role or portal. This prevents teams from inadvertently using expired, unlicensed, or embargoed assets in campaigns — a common and costly compliance risk for enterprise marketing teams. Rights metadata is embedded within the asset record so it travels with the file across all integrations. #### **Learn More About Acquia DAM Security** [Learn More](/products/acquia-dam/security "Acquia DAM Security")