--- [ ![Acquia CDP product page](/sites/default/files/styles/product_header_icon/public/media/image/2025-04/Acquia%20CDP%20Logo_0.png?itok=1In2h_eK) Acquia CDP ](/products/acquia-cdp) - [Features](/products/acquia-cdp/features) - [Use Cases](/products/acquia-cdp/use-cases) - [Add Ons](/products/acquia-cdp/machine-learning-studio) - [Machine Learning Studio](/products/acquia-cdp/machine-learning-studio) - [Interactive Queries](/products/cdp/interactive-queries) - [Resources](https://www.acquia.com/resources?marketing_cloud_product%5B0%5D=30766) - [All Resources](https://www.acquia.com/resources?marketing_cloud_product%5B0%5D=30766) - [Blog](https://www.acquia.com/blog?category=429616) - [Case Studies](https://www.acquia.com/resources/case-studies?industry=&product=30766&page=0) - [Integrations](/integrations?product=30766) [Support](/products/acquia-cdp/support) ## Breadcrumb 1. [Home](/) 2. [Products](/products) 3. [Acquia CDP](/products/acquia-cdp) 4. Acquia CDP Use Cases Image ![Acquia TV Logo](/sites/default/files/styles/wysiwyg_small_logo_desktop/public/media/image/2024-01/Acquia%20TV%20Logo_ACOM_0.png?itok=7iPJihWf) # Freedom to Be a Difference Maker Our Partners from CI&T been able to use Acquia CDP to harness data and better define customer journeys. [Watch the Testimonial ↗](/tv/customer-spotlights/aws "AWS") ![Stylized Graphic of a screen showing an Acquia TV video with the CI&T logo](/sites/default/files/styles/flex_header_desktop/public/media/image/2024-02/ACOM%20ATV%20Graphic_CDP%20Use%20Case%20Hero.png?h=03155992&itok=C_Bzpq2e) ![Stylized Graphic of a screen showing an Acquia TV video with the CI&T logo](/sites/default/files/styles/flex_header_desktop/public/media/image/2024-02/ACOM%20ATV%20Graphic_CDP%20Use%20Case%20Hero.png?h=03155992&itok=C_Bzpq2e) ![Stylized Graphic of a screen showing an Acquia TV video with the CI&T logo](/sites/default/files/styles/flex_header_desktop/public/media/image/2024-02/ACOM%20ATV%20Graphic_CDP%20Use%20Case%20Hero_Mobile.png?h=4362216e&itok=-ODJydKT) Case Studies ## Acquia CDP in Action Image ![Arcelik Logo](/sites/default/files/styles/wysiwyg_full_no_crop_/public/media/image/2022-09/Arcelik%20Logo_Case%20Study%20Card.png?itok=W4QIG3_j) 6X **sms conversion rate improvement** [Read the Case Study](/resources/customer-stories/arcelik "Arcelik") Image ![Sun and Ski Logo](/sites/default/files/styles/wysiwyg_full_no_crop_/public/media/image/2023-03/Sun%20and%20Ski%20Logo_Case%20Study%20Card.png?itok=4BN-mI5p) 200% **increase in paid social clickthroughs** [Read the Case Study](/resources/customer-stories/sun-ski-sports "Sun & Ski Sports") ## Customer Data From Every Angle ![Acquia CDP Product screenshots arranged in an array of pink acquia droplets in a floral pattern](/sites/default/files/styles/text_with_floating_image_desktop/public/media/image/2023-03/Customer%20Data%20Management_CDP.png?h=7ffced86&itok=5l9jn0OU) ### Build a Complete Customer Profile Build data-based customer profiles and give teams tactical customer knowledge in real time. [Read the E-Book](/resources/e-book/identity-resolution-101 "Identity Resolution 101: What It Is and Why You Need It") ![Acquia CDP product screenshots](/sites/default/files/styles/text_with_floating_image_desktop/public/media/image/2022-09/Acquia%20CDP_Use%20Case%202_1_1.png?h=0ead8900&itok=G_0ciuzC) ### Deliver Accurate and Actionable Insights - customer behaviors and what is driving them - what makes a VIP - how long is too long for a customer to be inactive before I should become concerned - **and more!** ![Acquia CDP product screenshots](/sites/default/files/styles/text_with_floating_image_desktop/public/media/image/2022-09/Acquia%20CDP_Use%20Case%203_1_1.png?h=6ba7b2c7&itok=LOr6QWmk) ### Minimize Privacy Risks Eliminate data risk by providing a single source of truth for customer data. Acquia CDP is GDPR/CCPA compliant and offers clients the ability to execute customer's right-to-be-forgotten requests directly in the CDP platform. [Learn About a First Party Data Strategy](/blog/how-develop-and-implement-first-party-data-strategy "How to Develop and Implement a First-Party Data Strategy") ![Acquia CDP product screenshots](/sites/default/files/styles/text_with_floating_image_desktop/public/media/image/2022-09/Acquia%20CDP_Use%20Case%204_1_1.png?h=6ba7b2c7&itok=tYvgvZHo) ### Optimize Customer Experience Acquia enables businesses to deliver personalized experiences through machine learning insights, identifying the next best channel to engage each customer, the most relevant product recommendations, and the optimal timing for delivering targeted messages. [Download the ML Guide](/resources/e-book/artificial-intelligence-and-customer-analytics-guide-marketers "Artificial Intelligence and Customer Analytics: A Guide for Marketers") ![Pink Award in droplet icon](/sites/default/files/styles/content_grid_56px_width/public/media/image/2022-09/Frame%20400981.png?h=69fbeffc&itok=zPWvfbNt) ##### Training and Certification Enhance your product knowledge and get certified. [Begin Training](/support/acquia-training-certification "Acquia Training & Certification") ![pink doc icon in droplet](/sites/default/files/styles/content_grid_56px_width/public/media/image/2022-09/Frame%20400982_0.png?h=69fbeffc&itok=betug4UW) ##### Product Documentation Acquia CDP deep dive starts here. [Learn More](https://docs.acquia.com/customer-data-platform/) Resources ## Take a Deeper Dive ### Resource Center Discover E-Books, Data Sheets, & more. [Explore Resource Center](/resources?marketing_cloud_product[0]=30766) Image ![blue report icon](/sites/default/files/styles/wysiwyg_full_no_crop_/public/media/image/2022-09/Report.png?itok=C7nEnote) Report ##### A Forrester Total Economic Impact™ Study Commissioned by Acquia [Read the Report](/resources/report/total-economic-impact-acquia-cdp-cost-savings-and-business-benefits-enabled "The Total Economic Impact of Acquia CDP: Cost Savings and Business Benefits Enabled by Acquia CDP")