--- [ ![Acquia CDP product page](/sites/default/files/styles/product_header_icon/public/media/image/2025-04/Acquia%20CDP%20Logo_0.png?itok=1In2h_eK) Acquia CDP ](/products/acquia-cdp) - [Features](/products/acquia-cdp/features) - [Use Cases](/products/acquia-cdp/use-cases) - [Add Ons](/products/acquia-cdp/machine-learning-studio) - [Machine Learning Studio](/products/acquia-cdp/machine-learning-studio) - [Interactive Queries](/products/cdp/interactive-queries) - [Resources](https://www.acquia.com/resources?marketing_cloud_product%5B0%5D=30766) - [All Resources](https://www.acquia.com/resources?marketing_cloud_product%5B0%5D=30766) - [Blog](https://www.acquia.com/blog?category=429616) - [Case Studies](https://www.acquia.com/resources/case-studies?industry=&product=30766&page=0) - [Integrations](/integrations?product=30766) - [Pricing](/products/acquia-cdp/pricing) [Support](/products/acquia-cdp/support) [Talk to Sales](/about-us/contact/cdp-request-a-demo) ## Breadcrumb 1. [Home](/) 2. [Products](/products) 3. [Acquia CDP](/products/acquia-cdp) 4. Machine Learning Studio Image ![pink acquia droplet with a plus sign in the lower right corner and the words "add on" to the right of it](/sites/default/files/styles/wysiwyg_small_logo_desktop/public/media/image/2023-08/Add%20On_MLS_by_acquia.png?itok=TGqiQcza) # Machine Learning Studio Boost marketing ROI with improved predictions, precise personas, and targeted personalization for better outcomes and revenue growth. ![pink acquia droplets with product screenshots from Acquia CDP coming out of them](/sites/default/files/styles/flex_header_desktop/public/media/image/2023-08/Add%20On_Machine%20Learning_Hero.png?h=a6f82ae8&itok=SVIPfNC-) ![pink acquia droplets with product screenshots from Acquia CDP coming out of them](/sites/default/files/styles/flex_header_desktop/public/media/image/2023-08/Add%20On_MLS_Hero_Mobile.png?h=03155992&itok=UuY9VJse) ![pink acquia droplets with product screenshots from Acquia CDP coming out of them](/sites/default/files/styles/flex_header_desktop/public/media/image/2023-08/Add%20On_MLS_Hero_Mobile.png?h=03155992&itok=UuY9VJse) [ ![Sun and Ski Logo](/sites/default/files/styles/logo_bar/public/media/image/2023-08/Sun%20and%20Ski%20Logo_White.png?itok=G4St-Unl) ](/events/webinars/sun-and-ski-sports-using-cdp-reach-customers-where-they-are) [ ![Arcelik Logo](/sites/default/files/styles/logo_bar/public/media/image/2023-08/Arcelik%20Logo_White.png?itok=0brTAa4U) ](/resources/customer-stories/arcelik) [ ![Francescas Logo](/sites/default/files/styles/logo_bar/public/media/image/2023-08/Francescas%20Logo_White.png?itok=OetOeATA) ](/resources/customer-stories/francescas) ![image of two people talking surrounded by pink droplets](/sites/default/files/styles/text_with_floating_image_desktop/public/media/image/2023-06/Machine%20Learning_Use%20Case%201.png?h=8538e7e6&itok=0VZWKnGR) ## Machine Learning Models Data Science teams can build custom machine learning models using Python and SQL SDKs in a fully managed development environment. --- ###### Discover the real-world applications of Machine Learning [See the Documentation](https://docs.acquia.com/customer-data-platform/machine-learning/#supervised-learning) ![image of two people talking around a computer surrounded by pink droplets](/sites/default/files/styles/text_with_floating_image_desktop/public/media/image/2023-06/Machine%20Learning_Use%20Case%202.png?h=8538e7e6&itok=JnbNswWR) ## Calculated Attributes Data Analyst teams can build their own custom calculated attributes in the CDP with Snowflake SQL. --- ###### Take the first steps towards predictive insights [See the Documentation](https://docs.acquia.com/customer-data-platform/machine-learning/predictive-lifetime-value/) ![image of a person at a computer surrounded by pink droplets](/sites/default/files/styles/text_with_floating_image_desktop/public/media/image/2023-06/Machine%20Learning_Use%20Case%203.png?h=8538e7e6&itok=m4b9YbM2) ## Models and Calculations Marketing teams can surface and rename the output of ML model scores or custom calculations in the CDP, then use them anywhere for campaigns or analytics to build data driven customer experiences. --- ![image of a person at a computer surrounded by pink droplets](/sites/default/files/styles/text_with_floating_image_desktop/public/media/image/2023-06/Machine%20Learning_Use%20Case%204.png?h=8538e7e6&itok=q82LKnph) ## Advanced Data Exploration Data teams can leverage a mix of SQL and Python code, as well as out-of-the-box libraries for advanced data exploration, profiling, trend analysis, and elaborate data reporting and visualization. --- Features ## Endless Capabilities for Your Team ![credentials icon](/sites/default/files/styles/content_grid_36px_width/public/media/image/2022-09/Frame%20400982.png?h=8adca28b&itok=IcYe7k1c) ##### Direct Access Manage the whole CDP data layer for data reads and data persistence. ![3 rings inside of eachother](/sites/default/files/styles/content_grid_36px_width/public/media/image/2023-03/Icon_Feature_Centralize.png?h=2f293b25&itok=6rGwMoVY) ##### Centralized Management Self service Jupyter notebook environment for data teams. ![scale icon](/sites/default/files/styles/content_grid_36px_width/public/media/image/2022-09/external-link.png?h=8adca28b&itok=G87aNihv) ##### Scalable Elastic ML infrastructure for large data volume and efficient data processing. ![Upload Cloud Icon](/sites/default/files/styles/content_grid_36px_width/public/media/image/2022-09/upload-cloud.png?h=2f293b25&itok=AvKKDKqS) ##### Pre-installed SDK Ease interaction with CDP data/managing models and calculations. ![list icon](/sites/default/files/styles/content_grid_36px_width/public/media/image/2022-09/list.png?h=2f293b25&itok=XHTBS-IN) ##### Platform-level Functions Direct access to platform-level functions such as custom model refresh and the ability to customize display elements. ## Additional Resources ![navy background with blue droplets and text that reads report](/sites/default/files/styles/content_grid/public/media/image/2023-06/Resource%20Card%20Header_Report_Blue_Pattern%201.png?h=e9936d57&itok=T5dVoo2W) ##### CDP Machine Learning Models: What You Need To Know [Read the Report](/resources/report/cdp-machine-learning-models-what-you-need-know "CDP Machine Learning Models: What You Need To Know") ![navy background with pink acquia droplets and text that says E-Book](/sites/default/files/styles/content_grid/public/media/image/2023-06/Resource%20Card%20Header_Ebook_Pink2.png?h=e9936d57&itok=7CW5REzU) ##### Making AI Easy for Marketers [Read the E-Book](/resources/e-book/machine-learning-models-action "Machine Learning Models in Action: Making AI Easy for Marketers") ![navy background with blue droplets and text that reads blog article](/sites/default/files/styles/content_grid/public/media/image/2023-03/Resource%20Card%20Header_Blog%20Article_Blue.png?h=e9936d57&itok=19F-tQGv) ##### Machine Learning Models to Consider for Your CDP [Read the Blog](/blog/machine-learning-models-consider-your-cdp "Machine Learning Models to Consider for Your CDP") ![navy background with blue droplets and text that reads blog article](/sites/default/files/styles/content_grid/public/media/image/2023-06/Resource%20Card%20Header_Blog%20Article_Blue_Pattern%202.png?h=e9936d57&itok=EPTGX-_o) ##### Facilitate Empathetic Marketing at Scale [Read the Blog](/blog/how-artificial-intelligence-and-machine-learning-facilitate-empathetic-marketing-scale "How Artificial Intelligence and Machine Learning Facilitate Empathetic Marketing at Scale")