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        ![headshot of Jake Athey](/sites/default/files/styles/person_detail_headshot_desktop/public/media/image/2025-12/Jake%20Athey.png?h=44650d79&itok=HrEd2LZ9) 

 

 

###  Contact Jake: 

 [ ](https://www.linkedin.com/in/jakeathey)  Connect with Jake on LinkedIn  

 

  Vice President, Sales and Go-To-Market, DAM and PIM Acquia # Jake Athey

Jake Athey leads Acquia’s go-to-market motion for its digital asset management (DAM) and product information management (PIM) solutions. An expert on DAM and PIM, Jake is responsible for evangelizing the solutions and their ability to fuel productive digital customer experiences. He brings together first-hand understanding of evolving customer requirements with expertise in martech and commerce platforms, making him a trusted advisor on DAM, PIM, and DXP topics for organizations across industries.

Jake joined Acquia via its 2021 acquisition of Widen, where he led all marketing, sales, and customer experience efforts pivotal to Widen’s growth and transformation story and rise to become a leader in digital asset management trusted by hundreds of the world’s most ambitious brands.

Jake is based in Madison, WI, and holds a business administration degree from the University of Wisconsin-Platteville and an MBA from the University of Wisconsin-Madison. He is a frequent speaker at industry events, a resource for media and industry analysts, and a contributor to the Acquia blog and [CMSWire](https://www.cmswire.com/author/jake-athey/ "Follow link").



 

 ## Posts written by Jake

 [Image

        ![](/sites/default/files/styles/person_detail_article_tablet/public/media/image/2026-06/Blog%20Graphic-Digital%20Asset%20Management-What%20AI%20Can%20and%20Can%27t%20Do.png?h=10d202d3&itok=9XbkLQ0x) 

 

 ](/blog/what-ai-can-and-cant-do-your-dam) [### What AI Can (and Can't) Do for Your DAM

 ](/blog/what-ai-can-and-cant-do-your-dam)

[Image

        ![Blue line drawings of documents, gears, and workflow icons representing business processes](/sites/default/files/styles/person_detail_article_tablet/public/media/image/2026-04/Your%20DAM%20Should%20Understand%20What%20You%20Mean_2.png?h=8b2987e5&itok=nvoSfi4w) 

 

 ](/blog/digital-asset-management-cms-integration-why-acquia-dam-and-source-cms-are-better-together) [### Digital Asset Management + CMS Integration: Why Acquia DAM and Source CMS Are Better Together

 ](/blog/digital-asset-management-cms-integration-why-acquia-dam-and-source-cms-are-better-together)

[Image

        ![line drawing of a tombstone and an arm reaching out of the ground](/sites/default/files/styles/person_detail_article_tablet/public/media/image/2025-11/Blog%20Graphic-Thought%20Leadership-DAM%20is%20Dead%20Again.png?h=10d202d3&itok=aJmkVRyp) 

 

 ](/blog/dam-dead-again-and-death-more-important-last) [### DAM is Dead, Again. And This Death is More Important Than the Last

 ](/blog/dam-dead-again-and-death-more-important-last)

[Image

        ![](/sites/default/files/styles/person_detail_article_tablet/public/media/image/2025-10/Blog%20Graphic-Thought%20Leadership-DAM_%20The%20Collective%20Memory%20Engine.png?h=10d202d3&itok=BvbfZgRJ) 

 

 ](/blog/why-dam-true-center-dx-stack) [### Why DAM is the True Center of the DX Stack

 ](/blog/why-dam-true-center-dx-stack)

[Image

        ![](/sites/default/files/styles/person_detail_article_tablet/public/media/image/2025-09/Blog%20Graphic-Thought%20Leadership-Accessibility%20is%20the%20key%20to%20trust%20%26%20loyalty.png?h=9eb0d413&itok=BE0XrwUE) 

 

 ](/blog/beyond-compliance-why-accessibility-key-digital-trust-and-brand-loyalty) [### Beyond Compliance: Why Accessibility Is the Key to Digital Trust and Brand Loyalty

 ](/blog/beyond-compliance-why-accessibility-key-digital-trust-and-brand-loyalty)

[Image

        ![](/sites/default/files/styles/person_detail_article_tablet/public/media/image/2025-07/Blog%20Graphic-Why%20Every%20Step%20Counts.png?h=d9c47947&itok=KBwJOtyz) 

 

 ](/blog/when-every-step-counts-how-three-footwear-giants-mastered-digital-asset-chaos) [### When Every Step Counts: How Three Footwear Giants Mastered Digital Asset Chaos

 ](/blog/when-every-step-counts-how-three-footwear-giants-mastered-digital-asset-chaos)

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