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 ![webinar](/sites/default/files/media/image/2025-09/Webinar%20Background_Generic_Pink%20Gradient_0_2.svg)

 

 

Webinar

# AI Bots Explained: Master Site Traffic & Content Strategy for Your Drupal Sites

 

## What's Covered?

- Identify and manage good vs. bad AI bot traffic
- Protect site performance with proactive controls and analytics
- Optimize your Drupal site content to improve search rankings with Acquia Content Optimization



 

 

 

 



 

 

 ![Webinar video thumbnail](/themes/custom/juice/images/webinar/video-thumbnail/teal-to-navy.svg) 

 

 

 

 

 

 

- [Webinar Details](#webinar-details)
- [Speakers](#speakers)
 
 

 

## Webinar Details

AI bot traffic is now a constant presence for Drupal sites, shaping the way we manage performance, analytics, and growth opportunities. This webinar is your actionable guide to actively managing AI bots as part of today’s digital landscape—learning how to harness good bots, set smart controls, and ensure clarity in your data. You’ll also see how Acquia Content Optimization makes it easy to optimize your content strategy and climb higher in search rankings, positioning your site for long-term success.



 

## Speakers

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 ![Headshot for Greg OToole](/sites/default/files/styles/speaker/public/media/image/2025-07/Greg%20OToole.png?h=e45acf4d&itok=95vVJnfZ)

 

 

 

### [Greg O'Toole](/people/contributors/greg-otoole)

 Web Technologist, Drupal Builder & Open Source Advocate

 Acquia

 

 

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 ![Nate Holmes Headshot Over Yellow Background](/sites/default/files/styles/speaker/public/media/image/2026-04/Nate-Holmes-Headshot-Yellow.PNG?h=c2fe8117&itok=xjzK9k2j)

 

 

 

### [Nathan Holmes](/people/speakers/nathan-holmes)

 Senior Product Marketing Manager

 Acquia

 

 

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 ![Tim Lehnen](/sites/default/files/styles/speaker/public/media/image/2021-02/Tim_Lehen_Headshot.jpeg?h=a7e6d17b&itok=9XHplaMZ)

 

 

 

### [Tim Lehnen](/about-us/team/tim-lehnen)

 Chief Technology Officer

 Drupal Association