# Acquia DAM Vs Canto Choosing the right digital asset management (DAM) system sets the foundation for your content operations. This page compares two top-rated platforms – Acquia DAM and Canto. ![Green Check](/sites/default/files/styles/content_grid_36px_width/public/media/image/2023-06/Green%20Check.png?h=2f293b25&itok=n4dlIHwQ) ## Acquia DAM Acquia DAM is a flexible DAM platform that enables brands to manage and distribute assets across teams, tools, and channels. A highly configurable metadata schema provides powerful, business-specific search and workflow capabilities. Acquia DAM is available standalone or as part of Acquia’s digital experience platform (DXP). Acquia DAM is ranked #1 on G2 for enterprise digital asset management and named a Leader in The Forrester Wave™: Digital Asset Management For Customer Experience, Q1 2022 report. ![Red X](/sites/default/files/styles/content_grid_36px_width/public/media/image/2023-08/Red%20X%20%281%29.png?h=2f293b25&itok=xwY0p4ev) ## **Canto** Canto is a standard DAM system that helps small businesses and teams create a central repository. It’s typically one of the cheapest base package DAM offerings. User reviews shared search performance issues with larger asset libraries and other bugs. Plus, Canto’s price structure prohibits growth. Canto is listed in the Leader quadrant with high user ratings for small business and mid market on G2 for digital asset management. Canto is named a Contender in The Forrester Wave™: Digital Asset Management For Customer Experience, Q1 2022 report. Head to Head ![Acquia DAM Logo](/sites/default/files/media/image/2023-08/Acquia%20DAM%20Logo_Comparison%20Table_0.svg) ![Canto Logo](/sites/default/files/media/image/2023-08/Canto%20Logo_Comparison%20Table.svg) Pricing Users Up to 50 users are included in the Workgroup plan, otherwise plans allow for unlimited users. No restrictions on user permissions – assign as you need.‎ Quote based. Some user reviews note cost per seat can get expensive as they grow. Portals Unlimited Portals. Unlimited Portals. Collections Unlimited collections to collaborate with your teams. Unlimited collections to collaborate with your teams. Custom Metadata Fields Unlimited and included with all plans. Unlimited and included with all plans. API API included. API included. Storage A high amount of storage included with plan plus additional storage at $246/TB/year. Some user reviews note the high cost of additional storage limits how much they use it. Analytics Included in all plans. Limited reporting included in all plans. Data transfer via CDN Unlimited. Add-On. Capabilities Manage assets throughout their lifecycle Acquia DAM supports every step of the asset lifecycle, from creation, to management, to delivery, to optimization. Canto supports every step of the asset lifecycle, from creation, to management, to delivery, to optimization. User roles Unlimited and fully configurable to support unique business needs. Three user roles available. Manage product content Acquia DAM supports managing product information, product variants, and product hierarchies. Not available. Manage large asset libraries Fast, powerful search capabilities. The product scales automatically as burst usage occurs for uploads and downloads. User reviews site slow search results and migration of large datasets. Share multiple assets in a branded portal No coding required so marketers can create in minutes. No coding required. Limitations to sharing information that isn’t an asset. Automate tasks through AI and machine learning Acquia DAM uses Clarifai, a leading Computer Vision Platform. It supports auto-tagging, industry specific models, trainable artificial intelligence (AI), and visually similar search. Canto uses Amazon Rekognition for facial recognition. Get insights on asset and DAM site performance Analytics for individual assets allows users to group and filter events to contextualize data. DAM site reporting for site metrics, search patterns, user engagement, and more. Reporting is focused on DAM site analytics like file storage, file count, and asset views. Manage and deliver dynamic media Included with unlimited data transfer via CDN. Features include changing dimensions, cropping, image size, and format to optimize performance. Add-on. Features include resizing and cropping images. Connect with the Adobe Creative Cloud CI HUB connector allows creatives to search, add, and sync DAM assets within Creative Cloud. Supports drag and drop. Canto Connector for Adobe allows creatives to search and add DAM assets within Creative Cloud. Does not support drag and drop. [Start a Guided Tour](/request-a-demo/clickable-demo-form) ![Acquia DAM Logo](/sites/default/files/media/image/2023-08/Acquia%20DAM%20Logo_Comparison%20Table_0.svg) Acquia DAM ![Canto Logo](/sites/default/files/media/image/2023-08/Canto%20Logo_Comparison%20Table.svg) Canto Pricing Users Up to 50 users are included in the Workgroup plan, otherwise plans allow for unlimited users. No restrictions on user permissions – assign as you need.‎ Quote based. Some user reviews note cost per seat can get expensive as they grow. Portals Unlimited Portals. Unlimited Portals. Collections Unlimited collections to collaborate with your teams. Unlimited collections to collaborate with your teams. Custom Metadata Fields Unlimited and included with all plans. Unlimited and included with all plans. API API included. API included. Storage A high amount of storage included with plan plus additional storage at $246/TB/year. Some user reviews note the high cost of additional storage limits how much they use it. Analytics Included in all plans. Limited reporting included in all plans. Data transfer via CDN Unlimited. Add-On. Capabilities Manage assets throughout their lifecycle Acquia DAM supports every step of the asset lifecycle, from creation, to management, to delivery, to optimization. Canto supports every step of the asset lifecycle, from creation, to management, to delivery, to optimization. User roles Unlimited and fully configurable to support unique business needs. Three user roles available. Manage product content Acquia DAM supports managing product information, product variants, and product hierarchies. Not available. Manage large asset libraries Fast, powerful search capabilities. The product scales automatically as burst usage occurs for uploads and downloads. User reviews site slow search results and migration of large datasets. Share multiple assets in a branded portal No coding required so marketers can create in minutes. No coding required. Limitations to sharing information that isn’t an asset. Automate tasks through AI and machine learning Acquia DAM uses Clarifai, a leading Computer Vision Platform. It supports auto-tagging, industry specific models, trainable artificial intelligence (AI), and visually similar search. Canto uses Amazon Rekognition for facial recognition. Get insights on asset and DAM site performance Analytics for individual assets allows users to group and filter events to contextualize data. DAM site reporting for site metrics, search patterns, user engagement, and more. Reporting is focused on DAM site analytics like file storage, file count, and asset views. Manage and deliver dynamic media Included with unlimited data transfer via CDN. Features include changing dimensions, cropping, image size, and format to optimize performance. Add-on. Features include resizing and cropping images. Connect with the Adobe Creative Cloud CI HUB connector allows creatives to search, add, and sync DAM assets within Creative Cloud. Supports drag and drop. Canto Connector for Adobe allows creatives to search and add DAM assets within Creative Cloud. Does not support drag and drop. [Start a Guided Tour](/request-a-demo/clickable-demo-form) ## Request a Personalized Demo Our team is excited to share how our software can help with your brand and content goals. [Request a Demo](/about-us/contact/dam-request-a-demo "Request a Demo DAM")