![Color photo of Big Ideas in Digital panel at Acquia Engage](/sites/default/files/styles/blog_hero_image_mobile/public/media/image/2023-10/Color%20photo%20of%20Big%20Ideas%20in%20Digital%20panel.jpg?itok=s1SB692v) Image ![Headshot of Cielo Lutino, senior content manager at Acquia](/sites/default/files/styles/post_content_attribution_headshot/public/media/image/2022-03/Self%20portrait_042120.jpg?h=3dbd9eac&itok=1m2FYeDh) [Cielo Lutino](/about-us/team/cielo-lutino) Former Senior Content Manager Hop aboard the Digital Freedom Tour [Register today](https://www.acquia.com/engage/boston) Customer Experience # Celebrating Martech’s Next Era of Innovation October 25, 2023 3 minute read [Share this blog post on LinkedIn ](https://www.linkedin.com/sharing/share-offsite/?url=https://www.acquia.com/markdownify/node/49641) [Share this blog post on Twitter ]() [Share this blog post via Email ]() Elevating accessibility, advancing with AI — this year’s Digital Freedom Tour keeps a laser-sharp focus on the most important issues of the day ![Color photo of Big Ideas in Digital panel at Acquia Engage](/sites/default/files/styles/blog_hero_image_mobile/public/media/image/2023-10/Color%20photo%20of%20Big%20Ideas%20in%20Digital%20panel.jpg?itok=s1SB692v) It’s a banner year in more ways than one for Acquia’s [Digital Freedom Tour](https://www.acquia.com/engage/boston). Not only is it the tenth birthday of the [Engage Awards](https://www.acquia.com/blog/introducing-2023-acquia-engage-awards-finalists), which recognize the best examples of our customers’ and partners’ work, but it’s also a celebration of the next era of innovation in marketing technology (martech). The tour, which showcases the innovators and technologies shaping today’s digital landscape, emphasizes a core value energizing Acquia and our work: digital freedom. We believe in [an open web available to all](https://www.acquia.com/blog/drupal-open-web-manifesto) and are thrilled to welcome [Haben Girma](https://www.acquia.com/about-us/team/haben-girma) as a keynote speaker who will inspire and provoke (in the best way possible) our shared work in making digital technologies inclusive and [accessible](https://www.acquia.com/blog/accessibility-in-digital-experience) to everyone. ## Growing audiences while doing good The first deafblind person to graduate from Harvard Law School, Girma is a tireless champion of disability rights whose advocacy has been honored by President Obama, President Clinton, and others. She’ll speak to the opportunity organizations can no longer afford to ignore: the chance to do right and to expand their audiences at the same time. By prioritizing inclusive design when developing digital experiences, companies honor the principles that animate the open web and grow their user base exponentially. That’s no exaggeration: At 1.3 billion globally, people with disabilities comprise the world’s largest minority group. Improving their digital experience benefits both disabled and non-disabled users, a goal that the builders, doers, and dreamers among us help achieve with innovations that continually power the online economy. ## The inescapable — and thrilling — influence of AI Key to those advances is the technology revolutionizing the world today: [artificial intelligence](https://www.acquia.com/blog/drupalcon-lille-artificial-intelligence-AI) (AI). From digital assistants like Alexa to chatbots and self-driving cars, AI underpins the experiences that signal a new future. Marketers, developers, technologists, creative and business leaders — all can capitalize on the opportunities that AI offers in the way they do their work and the digital interactions they fashion. Keynote speaker [Paul Roetzer](https://www.acquia.com/about-us/team/paul-roetzer), founder and CEO of Marketing AI Institute, will address this potential at Engage Boston — what innovations might he or Girma spark for attendees? ## Drawing power from community But Roetzer and Girma aren’t the only leaders who’ll be serving inspo at the two-day event. Representing a range of industries and sectors, speakers drawn from our network of creative, cutting-edge customers and partners — the Rhode Island School of Design, [Fannie Mae](https://www.acquia.com/resources/case-studies/fannie-mae-disaster-relief), New Balance, Fidelity, Mars, Hologic, and [Bounteous](https://www.acquia.com/partners/bounteous) — will share tactics and strategies that drive results. Those tactics and strategies will receive a closer look at workshops that focus on the technologies — open source platform [Drupal](https://www.acquia.com/blog/what-is-drupal), [digital asset management](https://www.acquia.com/blog/digital-asset-management) (DAM), and [customer data platforms](https://www.acquia.com/blog/customer-data-platform) (CDP) — critical to surviving in today’s rapidly shifting digital environment. From incorporating AI into your Drupal site to taking advantage of DAM analytics and reporting, as well as evaluating whether your organization is ready for a CDP, the workshops draw the curtain back on the platforms that ensure business goals are being met — and exceeded. The insights that attendees will be sure to walk away with are only possible through the community of innovators Acquia has had the pleasure of seeding and growing over the years. Let’s exchange ideas, share successes (plus hard-won lessons), and embrace the opportunities that the new era of innovation in martech offers. [Join us at Engage Boston!](https://www.acquia.com/engage/boston) Image ![Headshot of Cielo Lutino, senior content manager at Acquia](/sites/default/files/styles/post_content_attribution_headshot/public/media/image/2022-03/Self%20portrait_042120.jpg?h=3dbd9eac&itok=1m2FYeDh) [Cielo Lutino](/about-us/team/cielo-lutino) Former Senior Content Manager [Share this blog post on LinkedIn ](https://www.linkedin.com/sharing/share-offsite/?url=https://www.acquia.com/markdownify/node/49641) [Share this blog post on Twitter ]() [Share this blog post via Email ]() ## Keep Reading [View More Resources](/resources) [Image ![overhead photo of three people at a desk](/sites/default/files/styles/card_tablet/public/media/image/2023-03/Artificial%20Intelligence%2C%20the%20Future%20of%20Content%20Management%2C%20and%20the%20Web_0.png?h=c3635fa2&itok=CrmbCt6F) Blog Article 1 min ###### AI, the Future of Content Management, and the Web Learn how AI can speed up the "Big Reverse of the Web," how CMSs like Drupal can integrate with AI tools, and how to optimize your website Drupal ](/blog/artificial-intelligence-future-content-management-and-web) [Image ![woman using a screen reader](/sites/default/files/styles/card_tablet/public/legacy/images/2020-04/ACCESSIBILITYHERO_4.jpg?itok=wIAGukYr) Blog Article 9 min ###### Higher Standards for Inclusion: Web Accessibility in Drupal Learn the business case for improving web accessibility and how Drupal offers a more accessible experience for all customers. ](/blog/higher-standards-inclusion-web-accessibility-drupal) [Image ![Rachel Olivero Headshot](/sites/default/files/styles/card_tablet/public/media/image/2023-03/Olivero_display.jpg?h=5f1b5b34&itok=M-Nn8i73) Blog Article 4 min ###### Rachel Olivero: Breaking Barriers in Digital Experience Acquia remembers Rachel Olivero, a champion for accessibility, inclusion, and diversity in tech Drupal ](/blog/rachel-olivero-breaking-barriers-digital-experience)