![Michael Mancuso, digital product owner at Wendy’s, speaks to Dries Buytaert at Acquia Engage 2018.](/sites/default/files/styles/blog_hero_image_mobile/public/legacy/images/2018-11/Acquia%20Engage%20Michael%20Mancuso%20Wendy%27s_4.jpg?itok=jdj4e5wp) Image ![Dries Buytaert Headshot](/sites/default/files/styles/post_content_attribution_headshot/public/media/image/2024-09/Employee%20Headshot_Dries%20Buytaert_Gray_WEB.png?h=ba226ffe&itok=eze7g_Ik) [Dries Buytaert](/people/contributors/dries-buytaert) Co-Founder, Executive Chairman Acquia See Cloud Platform in Action [Start a Guided Tour](/request-a-demo/clickable-demo-form?product=Acquia%20Cloud%20Platform) # How Wendy's Sells Fresh, Never-Frozen Hamburgers Online July 30, 2024 2 minute read [Share this blog post on LinkedIn ](https://www.linkedin.com/sharing/share-offsite/?url=https://www.acquia.com/markdownify/node/3386) [Share this blog post on Twitter ]() [Share this blog post via Email ]() Dries Buytaert gives a behind-the-scenes look at how Wendy's delivers personalized experiences to more than 30 million online customers. ![Michael Mancuso, digital product owner at Wendy’s, speaks to Dries Buytaert at Acquia Engage 2018.](/sites/default/files/styles/blog_hero_image_mobile/public/legacy/images/2018-11/Acquia%20Engage%20Michael%20Mancuso%20Wendy%27s_4.jpg?itok=jdj4e5wp) During the [Innovation Showcase at Acquia Engage](https://dri.es/acquia-engage-2018-keynote), I invited Mike Mancuso, head of digital analytics at Wendy's, on stage. [Wendys.com](https://www.wendys.com/) is a Drupal site running on [Acquia Cloud](https://dri.es/tag/acquia-cloud), and welcomes 30 million unique visitors a year. Wendy's also uses [Acquia Lift](https://dri.es/tag/acquia-lift) to deliver personalized and intelligent experiences to all 30 million visitors. In the eight-minute video below, Mike explains how Wendy's engages with its customers online. [![Watch Acquia Engage 2018 - Q&A with Wendy's on YouTube.](//i.ytimg.com/vi/OTeLjJoKQzU/sddefault.jpg)](https://youtu.be/OTeLjJoKQzU "Watch Acquia Engage 2018 - Q&A with Wendy's on YouTube.") For the occasion, the team at Wendy's decided to target Acquia Engage attendees. If you visited Wendys.com from Acquia Engage, you got the following personalized banner. It's a nice example of what you can do with Acquia Lift. Image ![How Wendy's sells fresh, never-frozen hamburgers online](/sites/default/files/styles/legacy_inline_image/public/legacy/images/2019-01/acquia-engage-2018-wendys-com-banner-1280w_4.jpg?itok=mwyIYHO-) As part of my keynote, we also demoed the next generation of Acquia Lift, which will be released in early 2019. In 2018, we decided that user experience always has to come first. We doubled our design and user experience team and changed our product development process to reflect this priority. The upcoming version of Acquia Lift is the first example of that. It offers more than just a fresh UI; it also ships with new features to simplify how marketers create campaigns. If you want a preview, have look at the nine-minute video below. [![Watch Acquia Engage 2018 - Acquia Lift demo on YouTube.](//i.ytimg.com/vi/cj0KPJ-upy8/sddefault.jpg)](https://youtu.be/cj0KPJ-upy8 "Watch Acquia Engage 2018 - Acquia Lift demo on YouTube.") Image ![Dries Buytaert Headshot](/sites/default/files/styles/post_content_attribution_headshot/public/media/image/2024-09/Employee%20Headshot_Dries%20Buytaert_Gray_WEB.png?h=ba226ffe&itok=eze7g_Ik) [Dries Buytaert](/people/contributors/dries-buytaert) Co-Founder, Executive Chairman Acquia Dries Buytaert is the original creator and project lead for Drupal and co-founder of Acquia. A noted expert in open source, he holds a PhD in computer science and engineering and has been honored as a Young Global Leader by the World Economic Forum. [Share this blog post on LinkedIn ](https://www.linkedin.com/sharing/share-offsite/?url=https://www.acquia.com/markdownify/node/3386) [Share this blog post on Twitter ]() [Share this blog post via Email ]() ## Keep Reading [View More Resources](/resources) [Image ![Wendy’s: A Fresh Approach to Creating Digital Experiences](/sites/default/files/styles/card_tablet/public/legacy/images/2018-12/baconator_4.jpg?itok=LA06jy55) Blog Article 5 min ###### Wendy’s: A Fresh Approach to Digital Experiences Wendy’s Michael Mancuso shares his approach to personalized digital experiences that delight customers, improve profits, and drive in-store sales. ](/blog/wendys-fresh-approach-creating-digital-experiences) [Image ![ Erica Bizzari of Paychex speaks at Acquia Engage 2018](/sites/default/files/styles/card_tablet/public/legacy/images/2018-11/Acquia%20Engage%20Erica%20Bizzari%20Paychex_4.jpg?itok=EcAfcjNk) Blog Article 1 min ###### How Paychex Replatformed on Drupal and Doubled Website Traffic When it comes to customer expectations, technology has to be both powerful and easy to use. Paychex.com accomplished both feats by moving to Drupal. ](/blog/how-paychex-replatformed-drupal-and-doubled-its-website-traffic) [Image ![Eric Black of NBC Sports speaks at Acquia Engage 2018](/sites/default/files/styles/card_tablet/public/legacy/images/2018-11/Acquia%20Engage%20Eric%20Black%20NBC%20Sports_4.jpg?itok=KVmaKV3a) Blog Article 2 min ###### How NBC Sports Supports The Biggest Media Events Online NBC Sports Digital partners with Acquia to cover more than 30,000 sporting events every year, including some of the highest-trafficked events ever. ](/blog/how-nbc-sports-supports-biggest-media-events-online)