![Line art of the number 6 with an X for 6x and an arrow pointing up.](/sites/default/files/styles/blog_hero_image_mobile/public/media/image/2025-08/Blog%20Graphic-Thought%20Leadership-Acquia%27s%20Strategy%20for%20Digital%20Experiences.png?itok=O9KA2dHK) Image ![Matt Wetmore Headshot](/sites/default/files/styles/post_content_attribution_headshot/public/media/image/2025-12/Matt%20Wetmore_0.png?h=8297b541&itok=qcALlsOe) [Matt Wetmore](/people/leadership/matt-wetmore) Vice President, Digital Experience & AI Enablement Marketing Acquia ## Collection [Thought Leadership](/blog/series/thought-leadership) # How Acquia Achieved a 6x Conversion Rate Boost on Its ‘Contact Us’ Page in Just Hours September 9, 2025 4 minute read [Share this blog post on LinkedIn ](https://www.linkedin.com/sharing/share-offsite/?url=https://www.acquia.com/markdownify/node/57501) [Share this blog post on Twitter ]() [Share this blog post via Email ]() Acquia saw a 6x increase in conversion rate boost on its Contact Us page, powered by Acquia’s integrated suite of digital experience tools. ![Line art of the number 6 with an X for 6x and an arrow pointing up.](/sites/default/files/styles/blog_hero_image_mobile/public/media/image/2025-08/Blog%20Graphic-Thought%20Leadership-Acquia%27s%20Strategy%20for%20Digital%20Experiences.png?itok=O9KA2dHK) ## Collection : [Thought Leadership](/blog/series/thought-leadership) At Acquia, we believe that optimization shouldn’t be slow, siloed, or speculative. When data shows you where the opportunity lies, action should follow quickly. That’s exactly what happened when we took a closer look at one of the most important pages on our website: the [Contact Us page](/contact "Contact Us"). This wasn’t a months-long redesign or a lengthy overhaul. It was a fast, focused effort powered by Acquia’s integrated suite of digital experience tools. And the result was a 6x increase in conversion rate and a reduction of 11 days in average time to convert, all within a matter of hours. Here’s how we did it. ## **Step 1: Identifying the Right Opportunity** We started by analyzing site performance using our Experience Score framework. Experience Score is a metric in [Acquia Convert](/products/acquia-conversion-optimization "Acquia Conversion Optimization | VWO Partnership") that is used to evaluate and compare the effectiveness of different personalization experiences (such as A/B tests, targeted content, or recommendations) running on your website. One page stood out: the Contact Us page. Despite high traffic, it was underperforming when it came to conversions, making it an ideal case for optimization with strong ROI potential. Image ![Acquia Marketing - Customer Engagement Playbook Slides Start](/sites/default/files/styles/wysiwyg_full_no_crop_/public/media/image/2025-08/Acquia%20Marketing%20-%20Customer%20Engagement%20Playbook%20Slides%20%281%29.png?itok=xv6wYV9G) This was a high-impact opportunity hiding in plain sight. ## **Step 2: Running the Optimization Playbook** With the problem identified, we moved into execution, deploying a coordinated, cross-tool strategy that took full advantage of the [Acquia Digital Experience Platform](/dxp "Acquia | DXP"). ### **Acquia Convert: Smarter Conversion Strategy with AI** We began with Acquia Convert, our AI-powered optimization tool. It scanned the Contact Us page and flagged a key opportunity: the form was buried too far down the page. The recommendation was to bring the form above the fold, accompanied by a short, helpful introduction to provide context. Image ![Acquia Marketing - Customer Engagement Playbook Hypothesis](/sites/default/files/styles/wysiwyg_full_no_crop_/public/media/image/2025-08/Acquia%20Marketing%20-%20Customer%20Engagement%20Playbook%20Slides.png?itok=aAQQ9O0H) We quickly went to work and created an A/B test that allowed us to make all of the necessary changes to the layout of the page and the form. When launching the test we were able to do a common 50/50 split and track the conversion actions on the page. The flexibility of Acquia Convert allows us to quickly launch these tests, all without a developer. Image ![Acquia Marketing - Customer Engagement Playbook Slides AB Test](/sites/default/files/styles/wysiwyg_full_no_crop_/public/media/image/2025-08/Acquia%20Marketing%20-%20Customer%20Engagement%20Playbook%20Slides%20%282%29.png?itok=cZFhTRzv) ### **Acquia Optimize: Accessibility, Not an Afterthought** Once the new layout was in place, we used [Acquia Optimize](/products/acquia-web-governance "Acquia Web Governance | All-In-One Platform for Website Optimization and Accessibility ") to run a full accessibility audit. The scan surfaced a key issue: unclear form error messages that could confuse users relying on screen readers or assistive technology. Image ![Acquia Marketing - Customer Engagement Playbook Slides Accessibility](/sites/default/files/styles/wysiwyg_full_no_crop_/public/media/image/2025-08/Acquia%20Marketing%20-%20Customer%20Engagement%20Playbook%20Slides%20%283%29.png?itok=OXEVo3Kd) Fixing those hidden barriers improved the experience for everyone, not just users with accessibility needs. And it underscored an important truth: many critical issues don’t live on the surface, but that doesn’t make them less important. ### **Acquia SEO: Smarter Content, Higher Visibility** Then we turned to [Acquia SEO](/products/acquia-content-optimization "Acquia Content Optimization | Conductor Partnership") to boost the page’s discoverability. It identified a handful of missing keywords that aligned with what users were actually searching for. Using its AI writing assistant, we updated the page copy to include those keywords, requiring only a light manual review. Image ![Acquia Marketing - Customer Engagement Playbook SEO](/sites/default/files/styles/wysiwyg_full_no_crop_/public/media/image/2025-08/Acquia%20Marketing%20-%20Customer%20Engagement%20Playbook%20Slides%20%284%29.png?itok=UWfNhNsy) The result was a page that was now not only more effective, but also more findable. ### **Acquia Search: Prioritizing What Matters** Finally, we used [Acquia Search](/products/acquia-cloud-platform/acquia-search "Acquia Search Powered by SearchStax") to elevate the Contact Us page in internal site results. By ensuring it appeared prominently for common queries like “demo,” “get started,” and “contact,” we made it easier for motivated users to find the next step, no matter where they started their journey. Image ![Acquia Marketing - Customer Engagement Playbook Acquia Search](/sites/default/files/styles/wysiwyg_full_no_crop_/public/media/image/2025-08/Acquia%20Marketing%20-%20Customer%20Engagement%20Playbook%20Slides%20%285%29.png?itok=VaS1GEhp) ## **Step 3: All in a Day’s Work** From diagnosis to deployment, this entire optimization effort was completed in the span of a single working session. The tools worked together, seamlessly. That’s the power of an integrated digital experience platform. Image ![Acquia Marketing - Customer Engagement Playbook Finish](/sites/default/files/styles/wysiwyg_full_no_crop_/public/media/image/2025-08/Acquia%20Marketing%20-%20Customer%20Engagement%20Playbook%20Slides%20%286%29.png?itok=C0g_rKGs) ## **The Results: Fast, Measurable Impact** Here’s what we saw after launching the optimized page: - **6x** increase in conversion rate - **37%** more time on the page - **31%** increase in page scroll depth - **11 days** shorter average time to convert - Better accessibility, improved SEO, and a stronger user journey, all without compromising brand or design integrity Image ![Acquia Marketing - Customer Engagement Playbook Results](/sites/default/files/styles/wysiwyg_full_no_crop_/public/media/image/2025-08/Acquia%20Marketing%20-%20Customer%20Engagement%20Playbook%20Slides%20%288%29.png?itok=OYreYIsz) ## **Why This Matters** Website optimization doesn’t have to mean massive redesigns or endless dev cycles. Sometimes, the most powerful changes are the simplest, especially when you have the right tools to act quickly and confidently. This use case is a testament to the value of Acquia’s connected platform: actionable insights, rapid implementation, and measurable results. If you’re looking to unlock more value from your existing site, start by asking: What could you improve today if you had the right data, tools, and team alignment? At Acquia, we’re showing what’s possible when you stop guessing, and start optimizing. Image ![Matt Wetmore Headshot](/sites/default/files/styles/post_content_attribution_headshot/public/media/image/2025-12/Matt%20Wetmore_0.png?h=8297b541&itok=qcALlsOe) [Matt Wetmore](/people/leadership/matt-wetmore) Vice President, Digital Experience & AI Enablement Marketing Acquia Matt is Acquia’s VP, Digital Experience & AI Enablement. With over 15 years of experience building websites and more than 10 years working with Drupal, he drives the vision and strategy for Acquia's web properties. [Share this blog post on LinkedIn ](https://www.linkedin.com/sharing/share-offsite/?url=https://www.acquia.com/markdownify/node/57501) [Share this blog post on Twitter ]() [Share this blog post via Email ]() ## Keep Reading [View More Resources](/resources) [Image ![](/sites/default/files/media/image/2025-05/Blog%20Graphic-Drupal_The%20Homepage%20is%20dead_1.svg) Blog Article 5 min ###### The Homepage as We Know it Will Soon be Dead! The website of the future will adapt to each individual visitor, whether they are human or AI agent. 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