![](https://acquia.widen.net/content/8z63yxihuu/web/Blog%20Graphic-__The%20Most%20Common%20Content%20Challenges%20of%20eCommerce.png?w=300&itok=_MyLGhoD) Image ![Nate Holmes Headshot](/sites/default/files/styles/post_content_attribution_headshot/public/media/image/2024-03/Holmes.png?h=1e66e246&itok=9hA39sCR) [Nate Holmes](/about-us/team/nate-holmes) Sr. Manager, Product Marketing Marketing Acquia Digital Asset Management # The Most Common Content Challenges of E-commerce January 8, 2024 4 minute read [Share this blog post on LinkedIn ](https://www.linkedin.com/sharing/share-offsite/?url=https://www.acquia.com/blog/challenges-of-ecommerce) [Share this blog post on Twitter ]() [Share this blog post via Email ]() Discover the solutions that business owners use to overcome issues when developing content for online commerce ![](https://acquia.widen.net/content/8z63yxihuu/web/Blog%20Graphic-__The%20Most%20Common%20Content%20Challenges%20of%20eCommerce.png?w=300&itok=_MyLGhoD) Shopping online has its advantages. You can browse 24/7 and quickly compare prices. You can also avoid crowds and skip the hassle of traveling to and from the store or mall. But all of these conveniences come with a big sacrifice: no direct experience with the product before purchase. To make up for it, brands must use content to convey the value of their goods or services. Detailed photographs, short-form videos, descriptions, and specifications shape a shopper’s perception of the inventory. And, when all of this content is combined, they walk away with a strong sense of the product. Managing all this content for an entire product inventory is no small task, though. Let’s take a look at some of the common challenges that businesses face when developing content for digital commerce. ## **1. Managing product information at scale** Regardless of your business size, effectively managed product information is critical for retail success. As your business grows, so does the inventory and data for each product or service. Fortunately, you have unlimited space to sell goods and services online. But, remember: The more sophisticated your offerings, the more information you’ll need to provide. A shopper needs less information about a T-shirt, for example, than electronic products or B2B manufacturing parts. The variety of product attributes can further complicate your data. The number of destinations is another factor in scaling your digital commerce business. In addition to your own website, you may sell your products on marketplaces that have different standards for product information. You may also use social media platforms to advertise and sell your products. ## **2. Sharing consistent product information across teams** Best-selling products usually owe their success to the combined efforts of many different people. Marketing, product development, photography, copywriting, SEO, and other technical and creative skills often span teams throughout an organization. Some of these contributors could even be external partners. Making sure that all stakeholders are on the same page and have access to accurate, up-to-date product information in real time is one of the major e-commerce challenges that many retailers face. ## **3. Product lifecycle inefficiencies** Finding a balance between rapid production and quality is challenging. Developing new products and then creating accurate, attention-grabbing listings takes time, but if you take too long, your inventory has fewer days, weeks, or even months available for consumers to make purchases. Lost time can add up to a lot of missed revenue. But rushing the process increases the risk of dismal customer satisfaction (and fewer future sales or loyal customers). [![Watch How Simpson Strong Tie integrated Acquia DAM and Hybris on YouTube.](//i.ytimg.com/vi/q2VM_bS1B1c/sddefault.jpg)](https://youtu.be/q2VM_bS1B1c "Watch How Simpson Strong Tie integrated Acquia DAM and Hybris on YouTube.") ## **4. Reducing cluttered digital assets** It takes a variety of digital assets to attract, convert, and delight customers. Lifestyle photographs, brochures, how-to videos, infographics, diagrams, and so on all play a role in communicating the value of your products. Producing a variety of these digital assets can help you quickly adapt to changing consumer trends. While having all of that content at your disposal is essential (and effective) for promoting products, a sea of digital assets scattered across multiple platforms can make it difficult to keep everything organized and quickly accessible for stakeholders to use. To get the most out of your digital assets, it’s imperative to keep everything easily accessible and organized in a logical manner. ## **5. Importing and exporting data** With a multitude of teams and tools required to create and market products, it’s important to protect the integrity of product information shared across systems. Importing and exporting data can be time-consuming and leave you vulnerable to data-entry errors. Aim to have one source where data can be edited and then sync that data across other systems. ## **6. Choosing the right digital commerce tech stack** Finding the right solution to keep your content organized, accessible, and shareable can be the key to your commerce site surviving and thriving. Sifting through the number of options available can be an intimidating task, so it’s important to find partners you can learn from and trust. If you’re looking for an all-inclusive content solution that can take your brand to the next level,[ Acquia](https://www.acquia.com/products/marketing-cloud/dam) offers a combined[ digital asset management (DAM)](https://www.acquia.com/blog/digital-asset-management) and[ product information management](https://www.acquia.com/blog/product-information-management) (PIM) solution that takes the guessing game out of content management.[ Request, watch, or click through a demo](https://www.acquia.com/request-a-demo) today. Or, if you’re looking to create a full commerce solution — including content management, personalized shopping experiences, payment gateways and more — [explore Acquia’s composable commerce solutions](https://www.acquia.com/solutions/commerce). Image ![Nate Holmes Headshot](/sites/default/files/styles/post_content_attribution_headshot/public/media/image/2024-03/Holmes.png?h=1e66e246&itok=9hA39sCR) [Nate Holmes](/about-us/team/nate-holmes) Sr. Manager, Product Marketing Marketing Acquia Nate Holmes is a product marketing leader at Acquia with over a decade of experience in marketing and content strategy. He specializes in DAM, AI for content, and website optimization to help brands streamline content operations and drive marketing ROI. [Share this blog post on LinkedIn ](https://www.linkedin.com/sharing/share-offsite/?url=https://www.acquia.com/blog/challenges-of-ecommerce) [Share this blog post on Twitter ]() [Share this blog post via Email ]() ## Keep Reading [View More Resources](/resources) [Image ![Blog header graphic: What is digital asset management (DAM)? article.](/sites/default/files/styles/card_tablet/public/media/image/2023-05/blog%20graphic%20%20DAM%20solution%20article.png?h=10d202d3&itok=M0TiBySR) Blog Article 13 min ###### What Is Digital Asset Management? DAM Software Guide (2026) Digital asset management (DAM) centralizes brand files, automates workflows, and powers omnichannel delivery. See how DAM software helps enterprise teams manage assets at scale. 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Read more to see how a PIM workflow streamlines these processes. Digital Asset Management ](/blog/pim-workflow)