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        ![Mark Picone](/sites/default/files/styles/person_detail_headshot_desktop/public/media/image/2022-09/Mark%20Picone_Pink.png?h=6c83441f&itok=7iGx-voJ) 

 

 

 

 

  Former SVP and GM, Marketing Cloud Acquia # Mark Picone

Mark Picone comes to us from Adobe, where he was Vice President of Information & Data Services. There he was responsible for everything related to data, including data product management, data engineering, data platforms and governance across all lines of business and corporate functions. His team delivered insights for real-time analytical decision making, and in-product and online personalized experiences at each step of the customer journey.

At Experian Marketing Services, Mark was responsible for global data development for all data and analytics products across 27 countries. Prior to Experian, Mark served in Group Managing Director, General Manager and CTO roles for Harte-Hanks Direct Marketing, overseeing their database and data processing businesses.

Mark has a B.A. in computer information science with a minor in mathematics from Temple University and an M.B.A in finance from Drexel University.



 

 ## Posts written by Mark

 [Asset reference

        ![](https://acquia.widen.net/content/9gmyxkuagb/web/Blog%20Graphic-__Understanding%20the%20Difference%20Between%20a%20CDP%20and%20DMP.png?crop=yes&w=920&h=730&itok=_z4b8yrm) 

 

 ](/blog/understanding-difference-between-cdps-and-dmps) [### ​​Understanding the Difference Between a CDP and DMP

 ](/blog/understanding-difference-between-cdps-and-dmps)

[Image

        ![Line Art Blog Graphic for Customer Data Platform Benefits](/sites/default/files/styles/person_detail_article_tablet/public/media/image/2023-11/Blog%20Graphic-Customer%20Data%20Platform-6%20Benefits%20of%20a%20CDP%20in%202023.png?h=10d202d3&itok=UT-9LUHu) 

 

 ](/blog/cdp-benefits) [### 6 Benefits of a Customer Data Platform

 ](/blog/cdp-benefits)

[Image

        ![Computer with a data file and a woman to the right](/sites/default/files/styles/person_detail_article_tablet/public/media/image/2023-06/Blog%20Graphic-Customer%20Data%20Platform-A%20Marketer%27s%20Guide%20to%20Customer%20Data%20Platform%20Use%20Cases.png?h=10d202d3&itok=oPKTbdk4) 

 

 ](/blog/cdp-use-cases) [### A Marketer's Guide to Customer Data Platform Use Cases

 ](/blog/cdp-use-cases)

[Image

        ![Four heads with a question mark in a speech bubble above](/sites/default/files/styles/person_detail_article_tablet/public/media/image/2023-06/Blog%20Graphic-Customer%20Data%20Platform-4%20Types%20of%20Customer%20Data%20Platforms_%20Which%20Is%20Right%20for%20You_.png?h=10d202d3&itok=pYfd--HO) 

 

 ](/blog/get-know-5-types-customer-data-platforms-which-right-you) [### 4 Types of Customer Data Platforms: Which Is Right for You?

 ](/blog/get-know-5-types-customer-data-platforms-which-right-you)

[Image

        ![data visualization](/sites/default/files/styles/person_detail_article_tablet/public/media/image/2021-02/datamedia.jpg?h=db11860f&itok=hskGbSse) 

 

 ](/blog/how-foster-data-driven-culture) [### How to Foster a Data-Driven Culture

 ](/blog/how-foster-data-driven-culture)

[Image

        ![acquia marketing cloud connected data journey ](/sites/default/files/styles/person_detail_article_tablet/public/legacy/images/2020-07/followdata_3.jpg?itok=i8LGaIct) 

 

 ](/blog/follow-data-through-acquia-marketing-cloud) [### Follow the Data Through Acquia Marketing Cloud

 ](/blog/follow-data-through-acquia-marketing-cloud)