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        ![Keith Potter](/sites/default/files/styles/person_detail_headshot_desktop/public/media/image/2022-09/Keith%20Potter_Teal.png?h=6c83441f&itok=iYg-jMj9) 

 

 

 

 

  Technical Solutions Manager Acquia # Keith Potter

Keith is one of Acquia's Solutions Specialists with a focus on Customer Data Platform (CDP), eCommerce, and data integrations. As a technical solutions engineer and manager for over 25 years, Keith helps customers solution their digital experience and marketing needs through content management, CDP, marketing automation, and personalization applications.



 

 ## Posts written by Keith

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        ![Which Data Matters Most for Personalization?](/sites/default/files/styles/person_detail_article_tablet/public/legacy/images/2019-01/Which%20Data%20Matters%20Most_4.jpg?itok=2fc4uPzS) 

 

 ](/blog/unlock-potential-cleansed-enriched-data-acquia-cdp-and-snowflake-secure-data-sharing) [### Unlock the Potential of Cleansed, Enriched Data with Acquia CDP and Snowflake Secure Data Sharing

 ](/blog/unlock-potential-cleansed-enriched-data-acquia-cdp-and-snowflake-secure-data-sharing)

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        ![Customer Data Platform Blog Graphic](/sites/default/files/styles/person_detail_article_tablet/public/media/image/2023-08/Blog%20Graphic-Customer%20Data%20Platform-A%20Complete%20Guide%20to%20Customer%20Data%20Integration.png?h=10d202d3&itok=HKV54pOq) 

 

 ](/blog/customer-data-integration) [### A Complete Guide to Customer Data Integration

 ](/blog/customer-data-integration)

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        ![Person fishing from boat with UI/UX icons in the water below](/sites/default/files/styles/person_detail_article_tablet/public/media/image/2023-06/Blog%20Graphic-Customer%20Data%20Platform-What%E2%80%99s%20the%20Difference%20Between%20a%20CDP%20and%20Data%20Lake_.png?h=10d202d3&itok=YrVU5TXn) 

 

 ](/blog/whats-difference-between-cdp-and-data-lake) [### What’s the Difference Between a CDP and Data Lake?

 ](/blog/whats-difference-between-cdp-and-data-lake)