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        ![Alan Botwright Headshot](/sites/default/files/styles/person_detail_headshot_desktop/public/media/image/2024-03/Botwright.png?h=dfaa38a2&itok=XpR47NOJ) 

 

 

 

 

  Global Principal Solutions & Value Engineer Acquia  # Alan Botwright

As the Director of Product and Solution Marketing and a former Principal Solutions Architect at Acquia, Alan has collaborated closely with clients to craft and implement AI-driven digital strategies that deliver tangible business value. His experience as the founder of a Drupal application development agency, coupled with leadership roles in London agencies and enterprise tech, has equipped him with hands-on expertise in integrating emerging technologies—from initial assessment and strategy to full-scale deployment. Alan's extensive background in brand management, architecture, product marketing, and digital transformation enables him to translate complex concepts into actionable guidance for clients.



 

 ## Posts written by Alan Botwright

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        ![](https://acquia.widen.net/content/1oiy2wsve7/web/Blog%20Graphic-Maximize%20ROI%20On%20Digital%20Marketing%20Spend%20With%20Digital%20Experience%20Optimization.png?crop=yes&w=920&h=730&itok=ov4cnTEP) 

 

 ](/blog/digital-experience-optimization) [### Maximize ROI On Digital Marketing Spend With Digital Experience Optimization

 ](/blog/digital-experience-optimization)

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        ![Color photo of woman giving a presentation from her laptop](/sites/default/files/styles/person_detail_article_tablet/public/media/image/2024-01/Blog%20graphic_DXP%20Capability%20Model.jpg?h=10d202d3&itok=8in2YknQ) 

 

 ](/blog/digital-experience-capability-model) [### How a Digital Experience Capability Model Unlocks Competitive Advantage: The Acquia Model

 ](/blog/digital-experience-capability-model)

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        ![Open business sign](/sites/default/files/styles/person_detail_article_tablet/public/media/image/2023-06/Blog%20Graphic-Digital%20Experience%20Platform-Why%20Your%20Digital%20Experience%20Platform%20Needs%20to%20be%20Open.png?h=10d202d3&itok=u1fdE0av) 

 

 ](/blog/why-your-digital-experience-platform-needs-be-open) [### Why Your Digital Experience Platform Needs to be Open

 ](/blog/why-your-digital-experience-platform-needs-be-open)