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        ![Color headshot of Al Falaschi, video marketing manager at Acquia](/sites/default/files/styles/person_detail_headshot_desktop/public/media/image/2023-10/Al%20Falaschi_headshot.jpg?h=4ee55842&itok=GxC99fZV) 

 

 

 

 

  Video Marketing Manager # Al Falaschi

Yeah, I know . . . After Effects and Premiere . . . big deal. Those are just tools, and tools change constantly. I’m most interested in the strategy behind how we use those tools to tell better stories, to elicit stronger emotional responses in viewers, to grab someone’s attention, to teach complex subjects easier and quicker. I’ve been working with audio, video, and digital asset management solutions for over two decades and am currently the video marketing manager at Acquia, a cloud-based provider of digital asset management software and integrated Drupal solutions. I am also an avid saxophonist and drummer and perform regularly with my band Phat Phunktion and many other Wisconsin-area music groups.



 

 ## Posts written by Al

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        ![Blog header image: Storing Video in Your DAM With the Mezzanine File Format article. ](/sites/default/files/styles/person_detail_article_tablet/public/media/image/2023-03/blog%20graphic%20Storing%20Video%20in%20Your%20DAM%20with%20the%20Mezzanine%20File%20Format.png?h=10d202d3&itok=B3FYFTKS) 

 

 ](/blog/the-mezzanine-storing-video-in-your-digital-asset-management-system) [### Storing Video in Your DAM With the Mezzanine File Format

 ](/blog/the-mezzanine-storing-video-in-your-digital-asset-management-system)

[Image

        ![Blog header image: What to Look for in a Video Archive Solution article. ](/sites/default/files/styles/person_detail_article_tablet/public/media/image/2023-03/blog%20graphic%20What%20to%20Look%20for%20in%20a%20Video%20Archive%20Solution.png?h=10d202d3&itok=wv9TX3Vy) 

 

 ](/blog/what-to-look-for-in-a-video-archive-solution) [### What to Look for in a Video Archive Solution

 ](/blog/what-to-look-for-in-a-video-archive-solution)

[Image

        ![Blog graphic: The Rise of Enterprise Video in Marketing article. ](/sites/default/files/styles/person_detail_article_tablet/public/media/image/2023-01/blog%20graphic%20the%20rise%20of%20enterprise%20video%20in%20marketing.png?h=c9a3a702&itok=m6ZH1MxX) 

 

 ](/blog/the-rise-of-video-in-the-enterprise) [### The Rise of Enterprise Video in Marketing

 ](/blog/the-rise-of-video-in-the-enterprise)

[Image

        ![Blog image: Four Tips for Shooting Better Video for the Non-Video Professional article. ](/sites/default/files/styles/person_detail_article_tablet/public/media/image/2023-01/blog%20graphic%20tips%20for%20shooting%20better%20video%20for%20the%20non%20video%20professional%20%281%29.png?h=ea2c671e&itok=r12kqN0A) 

 

 ](/blog/tips-for-shooting-better-video-for-the-non-video-professional) [### Four Tips for Shooting Better Video for the Non-Video Professional

 ](/blog/tips-for-shooting-better-video-for-the-non-video-professional)

[Image

        ![Blog header image: The Difference Between YouTube and a DAM System article. ](/sites/default/files/styles/person_detail_article_tablet/public/media/image/2023-02/blog%20graphic%20The%20Difference%20Between%20YouTube%20and%20a%20DAM%20System.png?h=c9a3a702&itok=HWp8OHUQ) 

 

 ](/blog/the-difference-between-youtube-and-a-dam-system) [### The Difference Between YouTube and a DAM System

 ](/blog/the-difference-between-youtube-and-a-dam-system)

[Image

        ![Blog header image: Guide to Storing Video Files in Your DAM System article. ](/sites/default/files/styles/person_detail_article_tablet/public/media/image/2023-02/blog%20graphic%20storing%20video%20files%20metadata%20and%20other%20helpful%20information.png?h=10d202d3&itok=Yn2zGJTO) 

 

 ](/blog/storing-video-files-and-other-helpful-information) [### Guide to Storing Video Files in Your DAM System

 ](/blog/storing-video-files-and-other-helpful-information)